Have you run out of ideas for your Instagram posts? Are you stuck redoing old concepts? It’s a common issue, and we all understand that taking a long break from posting isn’t acceptable to the Instagram algorithm, as it drastically reduces viewership, reach and engagement. Frequently, the easiest way to keep the audience stimulated and the account active is to use prepared lists of ideas from Google. However, keep in mind that many individuals have already utilized these lists and composed posts on these subjects! This is why these topics are becoming clichéd and followers are less likely to respond to them.
Are you aware of how to enhance your Instagram content creation? It’s not about relying on sudden inspiration during a walk. There are numerous reliable methods to discover suitable and unique themes, and they are an unlimited resource that you can revisit multiple times. By utilizing these approaches, you can generate ideas for your Instagram posts quickly. Curious to learn more? Check out these 8 methods for obtaining genuine and captivating content concepts for your Instagram profile.
#1. Search by comments
When searching for engaging subjects, it’s not necessary to immediately resort to advanced methods. Begin by exploring the essentials, and you might be amazed at how much information you can uncover. Specifically, the commentary section of your Instagram posts is a valuable source of inspiration. Examine your profile’s supporters and guests to discover what piques their interest, what inquiries they have, and what they’re focusing on.
#2. Survey your clients/followers
If you’re not getting the desired results from reading comments, try communicating directly with your audience. Utilize the various quick and interactive tools on Instagram to survey your followers and find out what is important to them. You can use the Question sticker to ask for suggestions on what to post about and continue to engage with them using the Quiz and Poll stickers to determine their priorities. Alternatively, you can use Google Forms to ask more detailed questions and receive comprehensive feedback. Let your audience vote or guess which topic they want to see next.
#3. Get ideas from the Instagram competitors
Rather than creating something from scratch, you can find inspiration by studying what competitors are doing with their Instagram accounts. Spend time examining their posts and identifying what generated the most engagement. Compare their posts to yours, noting the discrepancies, and take what you can from them while adding your unique touch. You may realize that the most popular posts have a common element, such as an open-ended question directed to the audience. This process will not only provide you with ideas for your posts but also uncover the strategies used by successful competitors to enhance your content.
After collecting all the useful information for your forthcoming publications, you can divert the interest of your competitors’ engaged audience towards your account.
#4. Search for topics on forums
Although searching for topics on forums takes more time than other methods, it can be beneficial in not only generating enough ideas for Instagram posts but also obtaining extensive information to incorporate into the posts. Forum threads offer diverse sources and perspectives, which can result in informative and comprehensive publications. By utilizing services such as Quora and searching for relevant categories or keywords, one can discover a wealth of questions and answers on various topics.
#5. Search by keywords
To gain insight into the preferences of your desired Instagram followers, you can perform a search using pertinent keywords. Begin by brainstorming 5–10 keywords associated with your enterprise (terms that you likely already utilize in your captions). Afterward, scrutinize these keywords using Google or a more elaborate SEO resource such as Ahrefs.
Enter your keywords individually to view the other searched queries related to them. This will provide you with a list of comparable inquiries; peruse them to comprehend what aspects are popular and which are overlooked in your field. Take advantage of this opportunity to complete the gaps and entice a fresh audience on Instagram.
#6. Search on Pinterest
Pinterest is not just a simple image search engine. It serves as a source of innovative ideas that showcase engaging information collected from different websites. This platform provides inspiration on various subjects including cooking, fashion, travel, fitness, beauty, home design, architecture, and others.
Upon registering, the service will present a range of topics for you to subscribe to. Your Pinterest feed will display posts from the chosen categories, in a similar manner to how Instagram displays posts from your followers. Pinterest boards and Instagram collections are comparable, as they both serve as storage spaces for favorite posts. Once you populate your boards with “pins,” Pinterest will recommend further related content. While the process of discovering and saving pins may be time-consuming, the outcome is rewarding as it provides an unlimited source of fresh inspiration.
#7. Monitor trends for situational marketing
Situational marketing involves a brand capitalizing on a noteworthy situation or event to generate shareable content that attracts fresh audiences and enhances brand recognition. It involves keeping track of global affairs and trending information. While holidays and seasonal shifts don’t necessarily warrant situational posts, striking developments in politics, sports, entertainment, or an adversary’s strategic blunder can be sensational and provide valuable material for situational content. Begin by exploring intriguing subjects on Twitter and Google Trends.
#8. Curate the content
Content curation is an effective content marketing technique that involves gathering, arranging, and redistributing relevant information online. It encompasses a variety of formats, such as compilations, digests, and quotes extracted from different articles.
Utilizing this approach can expedite the process of generating ideas and streamline the post’s creation, resulting in time savings.
Why is content marketing so important today?
All types of marketing rely on content as a vital component. Nowadays, 93% of businesses prioritize providing pertinent content in the time and place where it has the highest chance of being viewed by the public. This is due to the fact that content is an efficient method of reaching potential customers and generating revenue.
The emergence of the internet caused a significant shift in the approach of customers towards product research and purchasing decisions. In the past, companies predominantly adopted traditional sales and advertising strategies like print or TV ads and personal rapport building to boost sales. However, with the internet, individuals can access ample information on their own and do not necessarily need to establish contact with businesses unless they choose to do so.
The significance of content marketing has significantly risen in modern times. Captivating content enables enterprises to access potential customers conducting independent research on a specific issue or requirement. Provision of exceptional content that creates a sense of authenticity can push potential customers to inquire for further details and ultimately make a purchase.
In B2B marketing, content plays a crucial role due to the intricacies of the buying process and lengthy sales cycles. Prospective buyers in this space usually undertake extensive research to ensure they can rely on a company before committing to substantial purchases for their businesses. Effective content creation can be a decisive factor that nudges a prospect to select one company above the others.
What are some of the benefits of content marketing?
Regardless of whether you sell to companies or individuals, a skillfully designed content marketing strategy can be an extremely effective approach to draw in online customers and encourage them to make purchases. The following are some concrete benefits of content marketing that can assist you in cultivating potential customers, retaining existing ones, and ultimately boosting sales throughout the buyer journey:
Grow brand awareness
Creating content that addresses relevant, timely, or significant issues can enhance your company’s brand visibility. By utilizing blog posts or social media platforms to participate in ongoing discussions on these matters, you can introduce your company to your desired audience.
Create demand
By utilizing your content, you can generate an interest in your products or services. Compose blog entries or extensive pieces such as ebooks and white papers that touch on subjects that are not only relatable to your desired audience but also prompt a pressing desire for your products or services.
Drive organic visitors
In order to increase the number of potential sales on your website, it is beneficial to optimize content for search. This can be achieved by performing keyword research to discover popular keywords that are pertinent to your business and products, and then strategically integrating them into your website pages. By doing so, organic visitors are attracted to your site, offering more chances to make sales.
Generate sales leads
Gating valuable content behind a website form is a strategy to generate sales leads through content. It allows you to obtain the details of individuals who are highly relevant prospects and are interested in gaining insight into your company’s perspective on important subjects.
Build trust
Demonstrating expertise on relevant subjects can be accomplished through the use of content. This strategy can help build trust with vital audiences and distinguish you from competitors. To showcase your knowledge, employing in-depth long-form content such as blog posts is recommended.
Earn customer loyalty
By providing educational materials, such as instructional guides or videos on how to maximize the benefits of your product or service, you can assist and satisfy your existing customers. This encourages customers to revisit your website for further knowledge and enhances their chances of making additional purchases, while also fostering their loyalty towards your business.
How do you create a content strategy?
Organizations that possess advanced knowledge and experience develop a plan for their content that complements their marketing strategy. This plan commonly involves defining the target audience, subject matter, avenues for dissemination, and a regular schedule for publishing. The objectives for content marketing might involve achieving a higher ranking for particular keywords, augmenting the number of downloads, or drawing in fresh potential customers.
In the process of formulating a content strategy, certain corporations opt to construct a content map that outlines which particular types of content ought to be provided at various phases of the purchasing journey. By obtaining an in-depth comprehension of their prospective customers’ typical buying journey, as well as their frustrations and requirements, marketers can concentrate on intriguing and applicable content that has a significant impact on potential purchasers. The following are some of the typical stages featured in a content map:
| of the dangers of smoking has increased in recent years. During recent times, there has been a rise in awareness regarding the hazards of smoking. | In this stage, potential customers acknowledge their problem, however, they may not be aware of the existence of your company. Commonly, content that raises awareness highlights pain points in a general manner through informative content that does not focus on enticing conversion or taking action. |
| In the context of finance, interest refers to the amount of money that is charged for borrowing funds. It is usually calculated as a percentage of the principal amount and is determined by various factors such as the length of the loan term and the borrower’s creditworthiness. The purpose of interest is to compensate the lender for the risk and opportunity cost of lending money. | During the interest stage, potential customers are aware of their need to address a problem and have knowledge of your organization. The content focused on the interest stage should provide solutions to common challenges and establish your company as the answer. A commonly used method to achieve this is through thought leadership articles on blogs. |
| Making a decision is always a challenging task because there are often multiple factors to consider before arriving at a conclusion. | Customers who are in the decision-making phase are prepared to buy but have not yet chosen the company from which to purchase. During this phase, customer testimonials, success stories, or case studies can be very helpful in establishing your company’s superiority over competitors. |
| Devotion or faithfulness to a person, country, group or cause is known as loyalty. | Employ content to sustain a customer’s allegiance over a prolonged period after they have converted. Give customers instructional guides or videos to enlighten them on extracting optimal benefits from your product or service. |
Almost all marketing efforts nowadays rely on content as their groundwork. In order to maximize the benefits of your content marketing program, it is crucial to begin by identifying your company’s overall goals and connecting them to a content strategy that maintains collaboration among your team members. Innovative companies often employ specialized roadmap software to visualize the progress of their teams in relation to their plans.
