Why more website traffic?
There may be businesses that question the significance of acquiring website traffic, and even having a website. However, in today’s society, it is crucial for all types of businesses, including physical stores, to have a website. At the minimum, this allows potential customers to become acquainted with your business. Ideally, the website should be designed in a manner that enables visitors to enter your sales funnel and eventually convert into customers.
Your website’s traffic plays a significant role in indicating and fueling business growth. It has the potential to assist you in:
- See how well your marketing is working.
- Gather insights about your audience to make decisions.
- Improve your SEO and search engine credibility.
- Generate more leads, increase conversions, and get more customers.
In order to achieve these benefits, it is necessary to drive traffic to your website in the correct manner. This post emphasizes the importance of driving quality traffic and discusses strategies that will have a direct impact on your overall earnings.
Free traffic vs. quality traffic
If the traffic to your website is increasing but your conversion rates are decreasing, it means that you are attracting the wrong kind of traffic. It is important to ensure that the increase in traffic is accompanied by an increase in engagement to improve your ranking.
The initial step in optimizing your website for conversions is to attract the appropriate visitors to your site. This can be accomplished by implementing calls to action and lead capture forms in strategic locations, delivering the desired information to your visitors, and ensuring easy and intuitive navigation.
Your objective for website traffic is to increase the number of qualified visitors to your site, specifically those with the highest likelihood of converting into leads and customers.
Channels that drive quality traffic to your website
Instead of relying on a single tool that automatically brings in free and top-notch traffic for your website, it is more effective to utilize a combination of marketing channels. These channels work in synergy to attract visitors, but each one demands a different resource – effort, time, or money. Various strategies and channels are available to drive traffic to your website.
- Online directory listings
- On-page SEO
- Off-page SEO
- Social media
- Online ads
- Blogging
What is organic traffic?
Organic traffic is essentially the antithesis of paid traffic, as it denotes that visitors do not arrive through paid advertisements. Those categorized as organic users discover your store or website by utilizing search engines such as Google or Bing, thereby not being referred or influenced by any other websites.
There are two primary methods for attracting visitors to your e-commerce stores: organic and inorganic. Organic traffic is obtained through unpaid means, which means there is no need for paying for ads or affiliates. Visitors choose to come to your store independently.
Organic traffic comprises individuals who visit your eCommerce store through Google search results pages (SERPs) or other search engines.
What are the types of traffic?
- Direct Traffic
- Organic Traffic
- Paid Search Traffic
- Social Traffic
- Email Traffic
- Referral Traffic
- Other Sources
Why is organic traffic the best?
Organic traffic holds significant importance for your e-commerce store due to six primary reasons.
1. Boosts Sales: The majority of online shoppers rely on search engines to guide their purchasing decisions. In simpler terms, your potential customers use search engines to research and decide on the products you offer.
2. New Customers: By focusing on organic traffic for your store, you have the opportunity to discover new consumers who may have never crossed your mind before and convert them into customers.
3. Long-Term Results: The majority of techniques implemented to increase customer acquisition in your e-commerce store are primarily focused on obtaining immediate outcomes. However, SEO, on the other hand, ensures a consistent flow of organic traffic to your store not only in the short term but also over the medium and long term.
Increasing customers through organic traffic is generally a more cost-effective choice compared to utilizing paid ads.
If you do not focus on attracting organic traffic, it implies that your competitors have higher rankings in search engines. Consequently, they are able to capture potential customers who could potentially be yours. To outperform them and attract more organic traffic, it is necessary to implement a strong SEO strategy for your website in order to enhance your search engine ranking.
6. Customer Experience: By implementing an SEO strategy, you can improve your store, which in turn enhances the shopper’s experience and potentially leads to increased sales for your e-commerce store.
Ways to increase website traffic from Google
Optimize your free Google Business Profile
Were you aware that a Google business listing that has been optimized receives 7 times more visits compared to an incomplete one? It is important to remember that your listing is connected to your website, making it an excellent method for increasing traffic to your website.
As Google improves its search results, it is possible that customers will contact or visit your business directly if your listing contains all the necessary information for them to make a decision. This can be even more effective than them visiting your website.
Perform on-page SEO
You can use various SEO tactics on your website pages to improve their search engine ranking and attract more visitors. These tactics include creating valuable content that matches your audience’s search queries and crafting brief meta descriptions for your pages. The meta description is displayed beneath your URL in search results. Having a clear understanding of what a page is about and using enticing information increases the likelihood of users clicking on it. On-page SEO techniques like these are cost-free but require time to implement.
Get listed in online directories
To enhance website traffic, you can consider being included in no-cost web directories and review platforms. These platforms typically provide a link to your website in your profile, so maintaining these listings and obtaining favorable reviews can potentially boost your website traffic. Moreover, reputable directories such as Yelp hold significant influence on Google’s domain authority. Therefore, there is a possibility that your business’s Yelp page, available for free, might attain a prominent position in relevant search results.
Build backlinks
Backlinks are links that come from other websites and lead to your own website. If these backlinks come from businesses or influencers in the same industry or complementing industries, not only will your business reach a wider audience, but it will also attract relevant visitors to your website.
By having trusted sites link to yours, Google will increase its trust in your business, thereby improving your rankings and driving more traffic to your website. Obtain quality backlinks to get noticed on Google without any cost.
Post to social media
Social media is widely known as a highly popular tool for free marketing and plays a crucial role in directing traffic to your website. To promote blog posts and other beneficial pages on your website, utilize platforms such as Facebook, Instagram, and LinkedIn. By doing so, you can transform your social media followers into visitors to your website, and even attract traffic from their connections if you share content that is easily sharable. Generating valuable content is cost-free and not as challenging as it may appear. As the specialist in your product or service, your responsibility is to simplify it for your audience.
Use landing pages
Landing pages, which are dedicated to your offers like redeeming a discount code, downloading a free guide, or starting a free trial, serve as an additional means of obtaining traffic for your website at no cost. These pages provide users with the necessary information to proceed and convert, as they concentrate on a single call to action, thus increasing the likelihood of its occurrence.
Because landing pages are designed to be very specific, you have the ability to focus your messaging, resulting in an increase in traffic (as well as conversions) for those particular pages.
