The phrase “If you build it, they will come” only applies to the creation of baseball fields in Iowa’s cornfields.
When it comes to promoting your new and exciting blog content, discussing it lacks the same impact. Despite having a committed audience eagerly awaiting each update, you would likely desire to increase traffic and gain more readers. This would provide you with a greater opportunity to monetize your traffic, foster communication with your readers, gain insights you may have missed, and enhance your knowledge of your market or niche by presenting your content effectively.
Keyword Optimize Your Content
Despite the common perception that top-notch writers effortlessly produce polished final drafts, the harsh reality is that the distinguishing factor between great writers and mediocre ones is the former’s commitment to revising and improving their work.
Even though you may have various reasons to take a break from your content creation and revisit it later (such as giving your mind some space and gaining a fresh perspective), the most important factor to focus on for increasing visibility is optimizing it for relevant keywords.
SEO heavily relies on keywords, as search engine algorithms heavily scrutinize the words and phrases you use to determine the focus of your content. Properly implementing keywords will amplify the chances of your content being crawled by major search engines, and increase its organic search ranking.
Don’t Rely On A Single Source Of Readership Or Traffic
It is unwise to depend on only one source of information in today’s complex and constantly changing world. Doing so is inviting disaster, as the ground beneath our feet is constantly shifting.
Your website can benefit from incorporating an RSS feed or another syndication method regardless of your current traffic source. This will increase your chances of reaching and connecting with every potential visitor. It is recommended to integrate such methods as soon as practicable.
Using RSS feeds is an excellent method to broaden your audience reach, since social networking and hub sites often use them as a trustworthy content source. Therefore, it is a convenient and efficient strategy to establish connections and receive recognition without any significant effort.
Tighten Up Your URLs With A Shortening Service
It is likely that someone who reads your blog post will want to share it, despite your intention to distribute the hot link yourself with appropriate anchor text. A large blog post link can be unappealing and clutter up social media feeds, websites, and email accounts. Fortunately, several URL shortening services are available for free, which can help to reduce clutter significantly.
In addition, you’ll have access to the analytics feature utilized by numerous prominent URL shortening services to monitor clicks, shares, and the origin of visitors to your URL. This valuable market research can significantly enhance the efficacy of your advertising and marketing strategies, making it an indispensable resource.
Don’t Be Afraid Of Shouting From The Rooftops When You Have Something To Say
Given the increased significance of popular social media platforms, such as Facebook and Twitter, it would be unwise to disregard the potential impact of sharing a few updates with your friends on these platforms or your followers on Twitter. Doing so can help increase the traffic to your post.
In just a matter of seconds, you can share your updated link and fresh insights with individuals who are likely eager to read more of your written content. Chances are high that your status update will appeal to those actively seeking new material from you, fostering a deeper sense of connection.
Publish “Trailers” On Other Sites
Why not create a preview of your website that sparks excitement and curiosity, just like movie trailers do for upcoming films?
Head on over to a forum that you enjoy, especially one that you believe will attract more readers, create an attention-grabbing headline, and then share a brief summary of the content found in your blog post. Whether or not you choose to reveal yourself as the author is completely up to you, as both options have their own advantages and disadvantages.
To increase traffic to your blog, it is suggested that you avoid mentioning that you have created the content on the preferred forum thread. This may divert the communication towards that thread instead of leading it to your new blog post. Instead, try to respond to visitors’ queries and concerns on your blog to attract more traffic.
Make an effort to create an alluring and captivating heading that compels the reader to open your post, while also making sure it relates to the content you are presenting on your blog.
Unlock The Power Of Social Bookmarking
Although social bookmarking platforms have already lost some of their shine and link value, they can still be a highly targeted method to bring traffic to your latest blog post.
It is certainly worthwhile to discover popular social bookmarking sites such as reddit, Digg, and StumbleUpon in order to enhance your link juice using whatever resources they still have available. However, the greatest surge of focused traffic will result from engaging with the community and exchanging valuable information with the people with whom you are developing relationships.
Undoubtedly, it will require some patience to observe actual outcomes, however, akin to witnessing a small seed transform into a grand feast of abundance, you’ll eventually enjoy the benefits of your hard work for a prolonged period.
Hit Up The Blog Commenting Circuit
New bloggers are aware of the challenge of building an audience and can count on already established bloggers to assist them in achieving their goal. They are often willing to distribute their knowledge and experience.
To gain their favor, a great approach is to be an engaged contributor in their blog’s comments section, constantly contributing to the ongoing discussion without being greedy. Avoid being seen as a spamming writer who is merely attempting to capitalize on the efforts of someone who has established a readership group. Failure to do so may result in being isolated in no time.
The point is not to spend more time leaving comments on blogs and using anchor text than you would on creating fresh content. The goal is to actively participate in the discussions taking place in the comments sections and contribute whenever possible without any specific agenda of stealing readership from others. By doing so, you can achieve remarkable outcomes.
Get The Twittersphere Buzzing
As people become adept at leveraging Twitter to connect with individuals they wouldn’t have had the chance to otherwise, many users seek counsel and direction from professionals. Once you’ve created a blog post on a particular subject that could assist those dealing with obstacles, it’s wise to use the Twitter search feature and locate people requesting assistance on that particular issue.
By spending just 15 or 20 minutes thoughtfully inserting your blog link into their Twitter account along with useful guidance and support, you can acquire dedicated followers and enthusiastic readers who will eagerly share your message. This approach is a legitimate means of “hijacking” someone’s Twitter account and has the potential to generate remarkable outcomes that are unforeseeable.
Publish Links In Your Email Signature
Adding a hot link to your blog post in your email signature can increase your readership gradually, although it may not be as effective in spreading the word about your brand new, popular blog post as email marketing, which we will discuss shortly.
By utilizing email platforms such as Gmail, Outlook, and many more, one can establish a condition that will retrieve and insert the latest blog post from their website into their email signature easily (simply establish it and leave it be). This is the most effective method of integrating email signature promotion, and it is prudent to explore it.
Search Through Your Customer List And Send Out Targeted Email Marketing Campaigns
Chances are you’ve already established an email list or newsletter to improve communication with your customers if you’ve begun making money from your blog traffic.
Instead of sending your latest blog post announcement to everyone on your list, it’s better to segment the list and focus on those who are most likely to benefit. By taking the time to target specific people, you can build strong connections and avoid unnecessary headaches. Don’t underestimate the power of segmentation, as it can be used for more than just financial gain.
Do Keyword Research to Plan Your Content Strategy
Content creators and SEO experts utilize the method of keyword research to explore particular phrases and sentences that users input into search engines such as Google in order to locate the content they seek.
Typically, novice content creators solely rely on their assumptions which can result in unpredictable outcomes.
Utilizing the ‘best-guess’ tactic increases the likelihood that your articles will not be highly ranked in search engines.
It is possible that the reason for this is because either the keywords you have selected are not in high demand or because there is excessive competition for those particular keywords.
You can reap the benefits listed below if you conduct thorough keyword research:
- Discover actual search terms people are looking for
- Find unique content ideas for popular search terms
- Learn from your competitors and beat them with better content
- Create a series of pillar articles to drive steady traffic to your blog
One may wonder, “How can one perform keyword research effectively?” However, fortunately, it is not as challenging as it may seem.
There are numerous keyword research tools available, both free and paid, that can prove useful. Our content strategy involves utilizing SEMRush.
By simply inputting a keyword and a website URL, whether it be for your own website or a rival’s blog, you can utilize the keyword research tool to generate an abundance of fresh keyword possibilities.
A step-by-step guide has been formulated to assist with conducting keyword research for WordPress blogs with extensive details.
