With its ability to find exceptionally high-quality leads without incurring additional advertising costs, affiliate marketing emerges as one of the most powerful tools in your digital marketing arsenal.
When considering it thoroughly, in conventional marketing channels such as cold calling or social media advertising, you are investing money to promote your brand. Although you can aim at particular individuals according to their characteristics and preferences, most of the time you still have to pay for each appearance.
What is an Affiliate Tracking Software?
Affiliate or Performance Tracking Software assists in the management, tracking, and optimization of offers and partnerships. In addition to monitoring incoming traffic and conversions, this software enables you to automate tasks like payouts, fraud protection, and conversion rate optimization.
An effective affiliate tracking software should include features such as affiliate tracking code and link generation, overview of statistics from clicks to conversions, alert systems, tools for fraud detection and prevention, and a superior customer support team. The presence of a dedicated and efficient customer support is crucial in a platform for affiliate tracking software, particularly in urgent and efficient resolution of issues.
What are the top benefits of using Affiliate tracking software?
1. Tracking metrics
When utilizing affiliate tracking software, the inclusion of tracking features and metric statistics is crucial. These tools enable you to recognize referrers by providing access to various metrics such as clicks, purchases, transactions, page views, or impressions. The tracking components are divided into multiple categories, including CPM (cost per impression), CPC (cost per click), CPL (cost per lead), CPA (cost per acquisition), and more.
Contemporary software platforms for tracking affiliates include advanced tools such as pixel tracking, S2S postback, domain and goals tracking promo codes, QR-codes tracking, and view-through attribution tracking.
2. User-friendly Dashboard and Reports
To maintain your essential data and statistics, an orderly and intuitive dashboard, as well as regularly generated reports, are utilized. Moreover, the dashboard offers personalized real-time perspectives, facilitating a deeper comprehension of your target audience and traffic origins. By utilizing this data, you can identify suitable marketing partners and uncover your most valuable customers and affiliates, ultimately streamlining your company’s expansion.
3. Automation
By implementing automation in your affiliate program, you will be able to gather real-time data and make informed adjustments to your campaigns or connect them with suitable affiliate offers. Additionally, automated systems allow brands to offer training, support, and even handle payment and other payout processes.
4. Fraud protection
Fraudulent activities are also present in affiliate marketing and come in different forms. These activities include email spamming, domain squatting (typosquatting), creating websites with names similar to popular sites, and utilizing more advanced tactics. Therefore, it is crucial to select an intelligent anti-fraud protection affiliate tracking software and ensure the protection of your marketing campaigns.
Affiliate marketing software operates by directing traffic to your website through content such as blog posts and videos, which is generated by your affiliates. However, you only compensate these affiliates when the traffic they drive results in a purchase.
In a B2B setting, this can be highly profitable. To venture into affiliate marketing, assistance is required to create and oversee your campaigns. That is where affiliate marketing software becomes useful.
1. OSI Affiliate Software
OSI Affiliate is a user-friendly and budget-friendly software for affiliate marketing, suitable for newcomers to the affiliate marketing industry. It simplifies the process of establishing automated partnerships and referral programs. With OSI Affiliate’s software, you can conveniently handle all your campaigns in a single platform, which includes email templates, comprehensive reporting, and discount code management.
2. Everflow
Everflow stands out as the leading affiliate marketing software available due to its impressive features. It enables effortless tracking, analysis, and management of countless marketing campaigns within a unified interface. The analytics provided are highly remarkable, facilitating trend visualization and identification of both successful and unsuccessful campaigns. Additionally, Everflow includes an exceptionally robust anti-fraud toolkit, serving as a safeguard against fraudulent clicks and users, protecting both yourself and your affiliate partners.
3. Post Affiliate Pro
Post Affiliate Pro, similar to other affiliate marketing software, provides exceptional tracking for links and sales. Its standout aspect lies in its vast range of extended features. Particularly noteworthy are its comprehensive promotional materials, which offer a variety of banners and rotators for affiliate sites. Additionally, a remarkable feature is the ability to effortlessly rebrand promotional e-books, enabling swift edits that automatically become accessible to affiliates.
4. Impact
Impact Partnership Cloud is a comprehensive solution designed for the intricate affiliate industry. It caters to a wide range of markets, not just limited to promotional codes and content affiliations, as it efficiently handles business partners, media partners, and social media influencers. Their software is equipped with numerous features, which simplify the onboarding and management of affiliates. Moreover, they also offer tailor-made tracking solutions that perfectly fit your company’s specific affiliate program.
5. ClickInc
ClickInc falls on the simpler side of the affiliate marketing spectrum. They are renowned for their user-friendly web interface and their affiliate marketing programs that do not necessitate any programming or development for setup. ClickInc is an excellent choice for businesses that are new to affiliate marketing and may have limited comprehension of the technical factors involved in establishing a program.
6. Anytrack
Anytrack.io offers affiliate tracking software that seamlessly integrates with your current marketing stack. This software acts as a conduit for your data streams, ensuring you have a unified and real-time perspective of your affiliate marketing endeavors and statistics.
The platform automatically transmits all tracking to Google Analytics and allows your team to analyze traffic performance with actionable insights. The tracking automation operates in a similar way to the Facebook Conversion API. Nevertheless, depending on various platforms and channels is not intuitive or user-friendly.
Additional notable features include:
- One tag system for easy automation of all data tracking and synchronization;
- AutoTag for funnel tracking and attribution;
- Around 60+ integrations with affiliate networks;
- Custom audiences;
- Connection of traffic and conversion data to your analytics tools;
- Anytrack is a decent option for larger businesses with a proven marketing stack looking to raise their affiliate game with real-time insights.
For larger businesses with a proven marketing stack seeking to enhance their affiliate strategy with real-time insights, Anytrack may be a promising choice.
7. ShareASale
ShareASale provides affiliate management software for merchants, which simplifies partner marketing.
In addition to an intuitive interface, the features encompass automation tools specifically designed for marketing emails.
- Real-time affiliate tracking for clicks and conversions;
- Custom tracking values and scenarios–e.g., new customer acquisition, coupon code usage, mobile;
- Audience segmentation;
- Customized commissions rules like PPC and CPA;
- Clickstream reports
If you are in search of a comprehensive partner network along with an affiliate tracking solution, ShareASale is a favorable choice.
