The term “content curation” is widely used in various digital marketing circles, and it’s an essential aspect that your business cannot ignore. When executed thoughtfully, selecting and sharing content can be a powerful element in your digital marketing strategy, providing your target audience with beneficial and appropriate information.
Business owners and digital marketers go through a carefully planned sequence of actions in order to obtain the most advantageous outcomes and advantages from curated content.
Curate Content the Right WayÂ
Learn the proper method of content curation by understanding how to curate distinct content. Individuals seek out informative content that addresses their specific needs. To achieve this through curation and add a distinctive touch, refer to our best guidance.
1. Add Extra Value
One of the most effective approaches to using third-party content is to add your own perspective and provide supplementary benefits. For instance, when sharing actionable tips, present a simpler way to execute them. It is not sufficient to merely express your opinion on curated content; you must also articulate the reasons for sharing it and the advantages it can provide for your audience.
Supplement reposted social media content, which offers tips, by including your own tip or inserting commentary on how the application of one of these tips proved beneficial to your business.
2. Include Your Audience
When it comes to content curation, it’s crucial to connect with your audience. Utilize the content you’ve curated to spark a conversation with your followers.
Engage your audience by posing inquiries, posting content on your social media that encourages interaction, and requesting their opinions. Their responses will aid in determining if the content you post is of interest to them and accomplishes your social media marketing plan goals.
One way of connecting with your audience on a deeper level is by asking for their opinion on content you’ve posted through a poll. Another effective approach is to encourage them to submit questions in an “ask anything” session, which you can respond to through your social stories.
3. Address Your Audience’s Pain Points
Knowing the pain points of your target audience is crucial in identifying the type of content they require. With this knowledge, you can discover valuable content that presents solutions for their needs. It is important to understand how your content will benefit them, so you can provide additional resources to make it even more helpful.
Suppose you are aware that your target audience frequently experiences stress in the months leading up to Christmas due to their involvement in significant seasonal marketing campaigns. In that case, seek out material that will directly address this issue. For instance, offer advice on how to stay composed throughout the chaos of Christmas marketing.
4. Add A Content UpgradeÂ
By offering a content upgrade, users get to download a free piece of content in exchange for providing their email address. It’s an effective strategy to both expand your email list and offer additional value to your audience.
Your content upgrade can take many forms such as a PDF guide, an email course, a video or audio workshop, a checklist, or a workbook, among others. It is important to ensure that your content upgrade is related to your curated content. For instance, if your blog post is about curating content on job interviews, you may consider offering a guide that outlines how to prepare for a job interview as your content upgrade.
5. Consider Curating ‘Underground’ ContentÂ
It is a common practice for businesses to gather content from famous or trending sources, but it is equally important to curate content from ‘underground’ sources that offer valuable information despite being less popular. It is crucial to verify the accuracy of any data used. Yet, there is a diverse range of content available for curation.
Explore less commonly known websites and search for exceptional content. This approach can facilitate connections within your field and is a successful networking strategy.
When you are browsing through Instagram or LinkedIn, you may stumble upon intriguing content that you believe would be appropriate and beneficial for your audience. Keep in mind that sharing from sources that are not widely recognized implies that the content is less probable to have been viewed previously, and the more recent the content, the superior it is.
6. Use Curated Content to Back Up Important InformationÂ
Incorporating curated content is a simple way to substantiate crucial details in your blogs and social media posts. A number of SaaS blogs effectively achieve this by including links to pertinent information. These links may direct the reader to relevant reports, survey results, or other data that corroborate your insights on a particular subject.
Choosing third-party whitepapers, research results, and infographics can lend credibility and weight to your material. However, it is crucial to verify the reliability of the supporting resources you utilize.
7. Use VisualsÂ
Including curated photos and videos can enhance the quality of your content.
Visuals can be utilized in various ways such as selecting images and video content from social media as samples for a blog post, using Pinterest images of others to enhance your content, and including third-party infographics into your social media, blog or email content. It is important to ensure proper accreditation is given to the original creator.
Using visuals can improve your storytelling, particularly for visual learners who struggle with learning through words alone. Furthermore, visuals can enhance your webpage by generating curiosity, resulting in a more pleasant user experience that promotes longer visits and more browsing.
8. Use Personal StoriesÂ
Incorporating personal narratives into your content creates a relatable factor that facilitates a profound level of interaction. You have the option to relay stories that others have shared and offer your perspective or draw from your own experiences that elicit similar accounts. Regardless of the approach you take, employing personal accounts can spur a substantial dialogue with your audience while providing valuable knowledge on a particular subject.
When looking for personal anecdotes to support your argument, assess their significance. Does the anecdote highlight personal development or how an individual overcame challenges to achieve success? Additionally, will the anecdote be relatable and beneficial to your intended audience?
9. Share Fan Content
One of the most effortless ways to curate content the right way is to use content created by fans of your business. User-generated content is any type of content posted by users of online platforms, such as Instagram or Twitter. The great thing about user-generated content is that you can easily reshare it with your audience, helping to build your credibility.
One way to discover content about your brand is to search for relevant hashtags on social media platforms. For example, if you are a beauty brand, you may come across posts of individuals sharing instructional videos about your products, which you can subsequently share with a larger audience.
When you showcase your brand, it demonstrates that you have existing followers who are enthusiastic about your work. Furthermore, if people notice that you actively participate in user-generated content, they are more inclined to share information about your products on social media.
10. Balance Promotional Content
Employing a balanced approach between promotional and informational content is a successful method that can foster brand recognition and expand one’s consumer base. Shoppers are not always inclined to be subjected to sales pitches. By supplementing promotional materials with valuable, practical information, one can reduce the perception of a pushy marketing strategy and offer beneficial insights to the customer.
11. Link to the Original Source
To establish your brand as a dependable source of information, it is important to consistently provide the proper sourcing for any shared content. Additionally, giving credit to the true source may even result in a reciprocal boost from the source itself. It is recommended to avoid explicitly requesting a return favor and instead let the process unfold naturally.
12. Add your Own Unique Insight
While copying, pasting, and sharing a link might seem like an effortless approach, providing unique and personal insights can offer greater value to your audience. Referred to as thought leadership, various techniques can be employed by businesses to achieve this objective, including incorporating a sentence or two to introduce and elucidate the context of the subject matter, including quotes from the initial source, or supplementing with actionable advice.
13. Analyze your Content to Optimize It
One way to assess the effectiveness of content is to analyze its performance. To gauge engagement, it is possible to observe a variety of activities including reader comments, likes, and shares. A high level of activity may indicate consumer interest and suggest that the content is performing well. In contrast, if there is little to no activity, it may be necessary to reassess and explore customer requirements and preferences in order to enhance engagement and stimulate sharing.
14. Focus on Quality Over Quantity
Having more of something does not necessarily lead to better outcomes, and focusing solely on quantity does not typically yield the desired results for businesses. Instead, quality and quantity must be balanced in order to create good content.
Consistently publishing valuable content can filter out distractions and attract customer interest. Pointless material isn’t worth anyone’s time. It’s important to create a steady stream of relevant, purposeful, and high-caliber information that caters to your intended audience’s desires, requirements, and preferences.
Content Curation Benefits
Content curation undeniably offers several advantages and can assist your business in broadening its reach. The following are some of the ways in which you can reap the rewards of this content marketing approach:
Adds variety to your content feed
Adding curated content to your original content mix brings diversity and prevents monotony. By incorporating insights from various sources within the industry, you demonstrate your dedication to providing customers with valuable information.
In addition, it can prevent any lapses in the content schedule. This blend of internally produced and collaborative storytelling introduces diversity into the collection and may attract and interest potential consumers by offering useful information.
Helps you grow your network
Utilizing content curation can expand a business’s reach in their specialized field. By distributing useful information, we demonstrate the utmost respect in the online landscape. Showing appreciation for a creator’s work by including their handle when sharing can foster enduring connections with fellow experts in the same industry.
Enhances your brand-customer relationship
By curating content, you can establish connections with individuals in your field and foster a deeper bond with your customers. Exhibiting pertinent material indicates to clients that you value their requirements while also acknowledging your own constraints.
Incorporating additional specialists into your content schedule indicates to clients that knowledge is continuously evolving, and your brand is capable of bridging any gaps. The stronger the affiliation your target market feels towards your brand, the more loyal they will be.
Unveils top trends
By curating content, your business can stay up-to-date with the latest trends in your industry and distribute them in real-time. People have a constant desire to be the early adopters. Sharing the latest and greatest with your intended audience will help establish your credibility and gain consumer trust.
Improves your SEO ranking
Having a lot of attention for curated content can be beneficial for enhancing your search engine optimization (SEO) endeavors. With video, images, and easily understandable text, among other types of content, brands are able to draw in and retain the interest of various site visitors. As a result of increased activity, search engines are incentivized to reward brands, and curated content is a useful tool for elevating your search engine rankings.
Improves audience trust and establishes you as an industry leader
By incorporating high-quality curated content into your content marketing strategy, your business can establish itself as a reliable source of information, making it more attractive to potential customers. This personally resonates with me as it highlights the importance of providing valuable content that resonates with your target audience. This approach enhances your credibility, elevating your reputation as an industry leader, and increasing your influence on consumers’ purchasing decisions. Overall, it is an effective way to add value to your brand and attract more customers.
Benefit the most from content curation
There are many benefits that businesses can derive from content curation.
By executing a content curation strategy, your business can reap numerous advantages such as developing fresh connections with both consumers and influencers, expanding your network, and boosting your web traffic and SEO rating. Furthermore, curating content can establish your brand as a reliable authority within your particular industry.
Investing time and effort in content curation and creation can bring significant benefits. By collaborating with a content marketing specialist, businesses can tap into their knowledge and develop an effective strategy to engage their desired audience and achieve their objectives.
Use These Content Curation Tips to Influence Your Content Curation Strategy
Utilize our finest content curation recommendations to prepare and enhance your content curation approaches. These recommendations are simple to execute and will assist you in preserving time while producing excellent content that exceeds your competition. Ensure to include an appropriate link to any external content you adopt and track your metrics constantly to evaluate the efficiency of your curated content.
