During the past ten years, mobile technology has rapidly become the foundation of almost every aspect, permanently altering consumer habits. Hence, it is to be expected that this innovative platform has also profoundly affected industries such as online business, brand recognition and client support. Nowadays, over 85% of online users utilize mobile devices.
Due to the increasing trend of mobile marketing, mobile marketers are facing tough competition. Thus, what are the essential qualities required to be a successful mobile marketer? This post highlights some of the top mobile marketing tips to enhance your strategy and ultimately enhance your business.
Mobile Marketing
Mobile marketing aims to target those who use mobile devices, making it a crucial aspect of modern business. As pointed out by WordStream, Mobile marketers must gather data on mobile users and utilize this information to enhance and customize their mobile experience.
Mobile marketers understand the increasing significance of offering a superior mobile encounter as the mobile industry continues to expand and gain popularity. This entails delivering exceptional customer service and experiences throughout the duration of the mobile journey.
Nowadays, numerous mobile marketers depend on user feedback approaches, such as furnishing mobile feedback surveys and mobile messaging. These marketers periodically execute analytics to guarantee that the enhancements they implement are significant and productive in enhancing the mobile experience. Nevertheless, what distinguishes a prosperous mobile marketer from another?
1. Know your audience and understand how they interact with mobile devices
Even if your campaign appears excellent on paper and you believe it is top-notch, it is pointless to proceed with it if your audience is not accurately targeted.
Consider whether your target audience consists of individuals who are comfortable with technology and possess the most updated smartphones. Do they frequently download apps, or are they less experienced with using smartphones? If the latter is true, it may be more effective to focus on creating a mobile website rather than an app.
By analyzing the data you gather about your intended recipients, along with their technological aptitude and mobile customs, you can customize your strategy to fit their inclinations and patterns.
2. Stay relevant
To achieve success in the realm of mobile marketing, it is essential for marketers to ensure that the experience provided to users is relevant. This can be achieved through utilizing contextual information to gauge relevance.
Remaining current with the most recent developments in digital and mobile marketing is critical for businesses. There are constantly fresh and inventive methods and technologies to boost your mobile app, and incorporating these is essential to maintain a competitive edge. Observing your competitors’ actions, enhancing customer data, and making the most of emerging technologies are all necessary actions to remain pertinent.
Mobile advertising spending reached a total of 189 billion USD in the year 2019, a significant increase from the approximate 12.5 billion USD spent in the United States for mobile advertising in 2015. The growth can be primarily attributed to the enormous demand for smartphones and online content, indicating that mobile advertising is here to stay for the foreseeable future.
3. Listen to mobile users
Gaining a more comprehensive comprehension of your mobile users will provide you with superior tools to meet their needs. The objective of ensuring a seamless and straightforward user experience requires an ongoing optimization of mobile UX, particularly if companies strive to sustain a faithful and content customer community. In-app feedback collection is a useful tool in this pursuit.
By gathering in-app feedback, mobile marketers can not only gain more knowledge about their users’ desires and requirements but also obtain the necessary information to assess and enhance mobile performance. Therefore, it is essential to pay attention to the opinions and preferences of your users.
The customer’s feedback is crucial to understanding their specific preferences. Utilizing their input can expedite the resolution of issues such as bug reports within the application. This article will provide tips on obtaining the most comprehensive in-app customer feedback.
As much as a user-friendly website, a user-friendly mobile app holds equal importance. Thus, it is crucial to seek user feedback promptly to ensure customer satisfaction and loyalty.
4. Leverage personalization
Many mobile marketers find it difficult to deliver a customized experience. Failure to develop and endorse compelling, tailored mobile content can result in potential users gravitating towards rival companies.
To achieve a personalized mobile experience, it is advisable to avoid using mass marketing strategies and focus instead on delivering customized messages dependent on user behavior. A competent mobile marketer understands that the initial phase involves generating user profiles for customer segmentation.
Combining this data with user feedback can provide insights into the diverse behavior of customer segments within the app and offer a deeper understanding of the customer pool being analyzed.
5. Iterate consistently
Every digital marketer should take note of this. Due to frequent changes in the mobile market and the constant advancements in apps, it is essential for mobile marketers to ensure that their mobile experiences meet the expectations of customers.
After implementing modifications or enhancements to a specific area of your mobile application, do not let it become outdated. Take advantage of optimization tools such as user feedback to gauge the impact of these adjustments on your users, and perform A/B testing to validate the changes you have made in order to stay ahead of the curve. Bear in mind, however, that this is a continuous process and there is no ultimate completion to the task.
6. Build a strong brand presence on social media
Unless you’ve been completely out of touch for the past decade, any competent mobile marketer will find it easy to comprehend. Social media is a crucial component of nearly all mobile marketing tactics. Neglecting to exploit this powerful tool in your marketing endeavors would constitute a waste of a valuable resource.
Over the past few years, the popularity of social media has been on a steady rise. However, 2020 proved that social media is undoubtedly the future, as 3.6 billion people across the globe use it in some capacity. Social media occupies the majority of phone usage time for most individuals, and mobile devices accounted for 83% of all US social media visits in 2019.
Developing a strong social media strategy provides various benefits like enhanced SEO and increased conversion rates, besides building genuine relationships with the consumers.
7. Optimize the website for all screen sizes
With the increasing popularity of mobile devices, it is crucial that every website is tailored to fit all types of screens. This necessitates guaranteeing that the website appears visually appealing and is user-friendly on diverse desktop computers, tablets, and smartphones.
To determine which devices are being used the most, you have the option to utilize Google Analytics or connect your GA with AgencyAnalytics and utilize our template for website traffic reports.
Using a responsive design template ensures that your website will adapt to the screen dimensions of the device being employed, making it a highly recommended option for all websites, and particularly crucial for those accessed via mobile phones.
It is indisputable that the manner in which businesses promote themselves is being transformed by mobile apps. Businesses can reach fresh markets and establish substantial connections with consumers by developing a mobile app.
Creating a mobile app instead of a responsive website design could be more beneficial for businesses that offer loyalty programs, rewards, gamification, and want to take their brand building to the next level. This strategy may not be suitable for all, but it allows for mobile benefits, such as sending out push and/or in-app notifications.
One advantage of mobile apps is their ability to utilize various features of mobile devices, including the camera, GPS, accelerometer, contact list, compass, etc. In terms of usage, users spend 88% of their time on mobile apps and only 12% on mobile websites.
Developing a mobile website and app for your business could incur high costs. You may have to select one depending on your business objectives and budget. Compared to other channels, mobile applications can increase conversions and retention. Mobile apps offer benefits such as enhanced personalization, efficiency, and more.
8. Make the site easy to use
Don’t just rely on a responsive website as the only way to ensure mobile-friendliness. It’s important to evaluate the mobile version of your site and guarantee that the user experience is satisfactory. Some key areas to review include:
Are the fonts on your website sufficiently large to be easily readable on mobile devices? Users must not strain their eyes.
Are your headlines occupying an excessive amount of space on every page? Concise and catchy headlines work well for mobile devices as they do not monopolize the display.
Improving the readability of your pages can be achieved through the use of headers, bullet points, and short paragraphs. Consider whether your content is easy to skim through.
Do your navigation menus and CTA buttons provide a user-friendly experience? It can be frustrating when attempting to click on a small button and accidentally selecting another one.
Make sure your content is easily accessible and not concealed or placed in a difficult-to-find location on your webpage. Keep your mobile website uncluttered, well-coordinated, and simple.
9. Speed up the site
For desktop sites, page speed has been utilized as a ranking signal for some time now, and it’s widely accepted that a sluggish website will discourage visitors. Additionally, as of July 2018, Google has also incorporated page speed into their ranking signal for mobile search.
You can easily check the speed of your website. Google suggests utilizing the open-source Lighthouse tool to audit your site and identify any speed-related problems. Additionally, Google’s newly launched PageSpeed Insight tool enables you to assess your page speed on specific mobile networks.
By utilizing the AgencyAnalytics tool, you can accelerate your page speed review. This tool allows you to evaluate all of your clients’ URLs at once, enabling you to decide which URLs require your immediate attention. This is an efficient alternative to assessing URLs individually.
10. Write content that can be read quickly
In the hustle and bustle of modern life, individuals seek concise material that they can peruse swiftly. Reading lengthy, insubstantial pieces is out of the question due to time constraints. Hence, it is imperative that you produce easily comprehensible content that satisfies the reader’s needs.
In addition, it is important to utilize brief paragraphs and succinct sentences.
Incorporating TL;DR or providing key points can assist readers in efficiently perusing your article and locating desired information. This can decrease bounce rates and clarify that your content will meet their needs.
One can generate a table of contents highlighting the main points, allowing readers to navigate to specific sections of interest rather than reading the entire article.
It is crucial to organize your article in a coherent manner that is easy for the reader to follow. To accomplish this, incorporate headings and subheadings as necessary. Headings play a significant role in aiding the reader’s rapid and straightforward perusal of your article and locating the desired information. When crafting your titles, make an effort to be as descriptive as conceivable.
11. What type of images work best for mobile
What kind of images are most effective for mobile marketing strategies since images play a crucial role?
The answer to that question is subjective and relies on your objectives and the audience you are targeting. This can range from memes and animation to conventional stock photos. To enhance the speed of your website, it is recommended to convert these images into modern formats and utilize lazy loading, for which many tools are available.
When selecting pictures for your mobile campaign, it is important to remember some key suggestions.
Ensure that the image is easily viewable on small screens by avoiding intricate designs or small-sized text. Additionally, take into account the amount of bandwidth your images require as large files may delay loading times and result in user annoyance.
As per the HTTP Archive:
In 2022, the desktop website with the median size will be 1010.2 KB.
By 2022, the typical size of a mobile website will be 875.9 KB.
Next, opt for images that are appropriate for your campaign. If you’re advertising a new item, go for an image that highlights the product being used. If you’re overseeing a competition, use an image that conveys the thrill of victory.
Ensure that the image is of considerable size and has an aspect ratio similar to the original image to prevent any deformities in the output image. For most smartphones, the ideal image resolution is 640 by 320 pixels.
12. Focus on local marketing
Local businesses or “near me” searches make up a significant portion of mobile searches. While Local SEO is a broad topic, there are several mobile tactics you can employ to increase your visibility and attract more location-based traffic.
Ensuring the relevance of your Google My Business page is crucial for local SEO success. It is the primary element that should not be neglected.
Develop your content strategy based on regional keywords. Expand beyond just utilizing your city as a keyword and consider utilizing other local phrases like your street name or neighborhood, which might be easier to rank for.
Maximize your company’s exposure by listing it in various local directories such as Yelp, Bing, and directories catering to your industry. Doing so can substantially increase traffic to your business.
Facilitate communication with you by ensuring that your location, phone number, and email address are prominently displayed on all your business webpages. Including a click-to-call feature can also increase the chances of people getting in touch with you.
Proximity marketing utilizes data based on location to reach out to potential customers with personalized messages. Bluetooth beacons, GPS, WiFi, and NFC are some of the channels through which this type of marketing can be executed.
Proximity marketing aims to target customers at the time they are most inclined to buy or perform an activity. A clothing store proprietor could avail proximity marketing by dispatching discounts and vouchers to nearby shoppers.
The effectiveness of proximity marketing stems from its ability to focus on consumers during the opportune moment for conversion.
