Although there’s nothing incorrect about staying current with content marketing trends, it’s critical to verify that they correspond with your marketing objectives; otherwise, you risk pursuing the wrong objectives. You wouldn’t want to allocate assets to a technique that may not produce the desired outcomes.
1. Create More Video Content
Video content often elicits mixed feelings from business owners, entrepreneurs, and marketers, and it’s likely you feel the same way. Although you recognize its value in promoting your business and reaching a wider audience, producing high-quality videos can be quite expensive and time-consuming if not done correctly. However, the potential to increase your revenue makes it a worthwhile investment.
Fortunately, you can acquire video content with minimal effort by implementing these strategies:
- Re-using old content or using user-generated materials is a great way to start. This makes it easier without having to start from scratch.
- Repurpose high-performing content ideas you’ve used in the past.
- Film using a blog as your script. The key is to use a blog that has ranked well and is a topic your audience wants to learn about.
- Edit an old video to make it new again. Same as the blog, use a video that performs well.
- Refilm an old video to make it fresh and updated with timely information.
- Promoting your content through other social media platforms and email marketing is a great strategy to get your videos out into the world. Don’t forget to do this!
- Video content is an excellent way of communicating with potential customers. It helps them learn more about your business. You can create videos about product tutorials, give industry-specific tips, or even use your customer success stories as a testimonial. Making an informative video makes it engaging for your audience and entertaining at the same time.
- Don’t forget to measure your results to continue improving your content marketing strategy in the long run.
- Placing your video on platforms such as YouTube and Vimeo gives you great analytics to plan for.
2. Invest in AI- Generated Content
Creating content through AI technology can serve as an effective means to generate a multitude of ideas with minimal exertion. Utilizing AI tools for marketing content ideation can be helpful, although it is crucial to have human oversight to review, modify and refine AI-generated content. Employing such tools can expedite the ideation process and minimize costs compared to conventional methods, minus the headache – pun intended.
Utilize an AI-based content generation tool only if you are prepared to put in the effort. It will be necessary for you to modify, examine, and revise any content produced by the AI tool. The true advantage comes from utilizing AI to create concepts.
While AI-generated content is gradually becoming more functional, it should not be relied upon as the sole solution to your marketing needs. You will still require a human to plan the approach, revise and add personal touches to ensure that the AI content is effective.
3. Provide Clear Answers
The majority of internet queries involve inquiries from individuals seeking knowledge. Rather than attempting to increase their involvement with your content and prolong their stay on the webpage, supply the solution to their question immediately.
Avoid using unnecessary words just to increase the length of your content. Instead of prioritizing the addition of recommended keywords, prioritize the provision of practical and valuable advice and information.
Consider it in this manner. Those seeking a solution will be grateful to you, go through your answer paragraph (which could also be highlighted as a featured snippet), recognize you as a valuable information source, and continue on their way.
Individuals who are curious to gain further knowledge and appreciate your writing style and article structure will continue reading, and possibly explore your other pages.
MarketBeat provides a perfect instance in their post on stock market holidays, where they promptly give you the calendar. Although you may continue reading, if all your requirements are met, you will have gratitude for their brand’s endeavor and recall them for future prospects.
Irrespective of size or industry, all brands can benefit from this approach.
4. Create Interactive Content
Using interactive content increases the chances of your content being shared, enhances the duration of time people spend on your page, and enables you to establish deeper connections with your audience. Additionally, it is an effective method for providing additional value to your content, increasing your conversion rates, and guiding traffic towards your sales funnel.
The key to blogging for business is to produce an interactive item for your initial target audience, allowing you to direct them to your sales-focused pages that they might have otherwise missed. Nonetheless, it’s crucial to avoid being pushy with your sales pitch and instead concentrate on providing worthwhile content.
Brands that are capable of presenting useful content in an interactive way and have sufficient funds can benefit from this strategy. They may opt for a calculator, a tool, an interactive infographic or other similar means. It’s important to note that the objective is not necessarily to target leads in the initial stage. This approach can also be effective for audiences that already know and trust your brand, and require further information and exposure to convert.
5. Compare and Contrast
It is essential to provide value to your audience. Avoid creating content solely for the purpose of having content. Ensure that the material you produce aids readers in problem-solving or decision-making.
By contrasting distinct ideas or commodities, you can assist your audience in making an informed choice and position yourself as an authority. However, it is crucial to avoid imposing your own perspective or advocating for one product as unequivocally superior to its counterparts.
Comparing standup paddle boards with kayaks, Gili Sports does an excellent job of assisting readers in determining which activity to pursue while also allowing the brand to endorse its products. Being in the business of selling both paddle boards and kayaks, it’s an obvious decision to offer genuine and purely informative insights.
When comparing your product or service to something outside of your offering, it is important to provide an honest assessment of both the advantages and disadvantages. Any perceived bias could potentially turn off your audience.
To succeed in implementing this idea, one must possess the necessary skills and knowledge, or be willing to conduct research on the subject. This applies universally.
6. Stuff Your Posts With Images (Within Reason)
It is crucial to incorporate visual elements in your content in a meaningful way rather than simply for aesthetic purposes or to break up text, especially as search engines become more adept at recognizing and interpreting images. This ensures that they provide more context and complexity to your message.
An example would be the vintage Lightroom presets article that requires numerous images to depict each preset effectively. This approach is ideal in enhancing the article’s worth, showcasing the merchandise, and rendering the page more captivating with visual aids.
The majority of posts will only require one image per paragraph. However, certain posts can suffice with solely the displayed image. This is possible if you effectively organize the material and employ bullet points as well as other formatting strategies to facilitate comprehension and scanning.
The utilization of this trend is essential for every content marketer. The only inquiry remaining is the quantity of images required for your post.
7. Have an Expert Write It
The author’s credentials play a significant role in determining the weight of their article’s biography. In the world of search engines, expertise, authority, and trust (E-A-T) are highly regarded, and the author’s credentials are instrumental in showcasing these qualities.
By hiring experts to create your content, you can quickly increase your credibility, leading to a faster rise in search engine rankings and increased trust from your audience. It is important to differentiate between experts and celebrities/influencers. It is unnecessary to enlist the help of a famous person; it is more beneficial to seek out someone with a deep understanding and experience in the field you are addressing.
A remarkable illustration of fiberglass-free top mattresses can be found in this article. The suggestions provided are of top-notch quality as they were reviewed and composed by a medical expert. Moreover, the author is familiar with sleep hygiene, making this post more informative compared to content produced by an “SEO writer.”
8. Funnel Stage Personalization
Marketing greatly benefits from personalization, as providing a specialized content may generate fewer visitors in general, but it produces a surge of relevant people. These visitors are either more inclined to become a customer, or they are more easily directed towards your intended outcome.
For instance, consider this article on enterprise SEO tools that targets a particular audience. Even though it may not be as widely searched as the term “top SEO tools,” it generates traffic and enables Ahrefs to suggest its product to a particular customer who is already seeking what they offer.
For brands, this approach will prove effective if they possess:
- access to a lot of customer data
- written clear customer personas
- some exact audience segmentation is in place
9. Increase Focus on User Experience
Having a good user experience is a crucial aspect of brand interaction that encompasses the entire customer journey. Research indicates that about 60% of individuals are more likely to make a purchase from a company that provides a satisfactory user experience. Hence, how can a brand ascertain that it delivers a good user experience, and what entails one?
The website is primarily associated with user experience, and providing an authentic experience is crucial. It is important to ensure that all interactions between your audience and website feel intuitive and natural. This applies not only to your website, but also to your digital stores, social channels, and all content.
One effective way to craft a genuine and lasting user experience is through producing video content for each of your marketing channels.
In order to guide your audience towards conversion, it is important to tailor your approach to meet their needs and motivations at every step of the customer journey. To encourage them to take the final step, you can offer options such as downloading a guide, registering for a mini video series or arranging a demo with your company.
Staying current with the latest trends and best practices is crucial to the development of user experience, which constantly evolves. By prioritizing user experience, an online setting that is more hospitable and financially rewarding can be established.
10. Prioritize Social Media Platforms According to their Demographics
Although an old concept, it’s still a reliable one. There isn’t a universal strategy for content marketing on social media platforms that applies to every situation.
Your choice of the most suitable platform for your business will be influenced by several factors such as your content strategy and your desired audience. To help you determine the order of importance of social media platforms based on their demographics, we have provided a brief guide.
Instagram and TikTok are good options if you’re a coach, selling online courses, building a brand, or selling products that are inexpensive.
Facebook would be a suitable option if your aim is to reach out to families, promote recognition for your charitable organization, or market affordable items.
If your goal is to reach out to businesses or fellow professionals, LinkedIn is the preferred platform.
This is simply a broad outline and to optimize your social media plan, it is recommended to seek guidance from a content strategist and design a plan that centers on the 2-3 platforms that cater to your target audience. It is not necessary to have a presence on all platforms.
11. Partner With Other Brands for Content Syndication
Collaborating with other brands can be highly beneficial in content syndication as it allows you to expand your target audience and enhance the quality of your content. Here are some suggestions on how to effectively collaborate:
A fantastic approach to obtaining a variety of views on current trends is to organize collaborative expert interviews within your field and film them.
Join forces with another brand to create a series of podcasts. This is an effective strategy to attract fresh followers and increase brand recognition.
One way to access new sources of creativity and generate unique content for your audience is by inviting guest bloggers from different brands to contribute to your blog.
Collaborating with other brands is an effective approach to optimize your content and expand your audience. Additionally, it provides an opportunity to establish connections with prominent players in your field and enhance your brand’s exposure. Therefore, take the initiative to generate concepts for potential collaborations.
12. Experiment with New Formats, Such as Podcasts and Live Videos
Just like in science, experimentation plays a crucial role in content creation. Exploring novel formats like live videos and podcasts can expand your horizons and lead to new possibilities.
Besides expanding your audience, you’ll also enjoy the process more. However, it’s crucial to remain consistent in presenting your content across all formats. Ultimately, a strong foundation is necessary for successful experimentation.
