In 2023, incorporating email marketing into a company’s outreach strategy has become crucial. Nonetheless, crafting and dispatching individualized emails to a broad target can prove to be overwhelming and eat up one’s time. This is where automated mailing steps in, streamlining and improving the entire process.
The increased potency of ChatGPT as a mailing automation tool for enterprises is due to the recent progress in Artificial Intelligence (AI) technology.
Businesses can personalize and automate their email campaigns using ChatGPT by training them to comprehend and produce text-based query responses that mimic human interactions, making it useful for marketing mailing automation.
Pros of Using ChatGPT for Mailing Automation
The use of ChatGPT in email automation has garnered attention in the marketing industry due to its potential as a time-saving and resourceful tool, although there may be certain limitations. Nevertheless, there are still various advantages to using ChatGPT for your mail automation needs. Here are some of the most significant benefits.
of results are important to ensure accuracy in research.
Unlike personalized intro messages, ChatGPT-generated message templates are consistent, making it easier to analyze which message tone or call-to-action (CTA) gives the best response rate. It allows you to generate a different tone and other variations of elements for the template (opening sentence, CTA, prop value). These variants can be A/B tested to see what works best.
Using pre-made templates saves time.
With ChatGPT, creating and sending emails can be done in less time as it can assist in abbreviating pre-written messages and rephrasing entire message templates.
involves the ability to come up with unique ideas and solutions.
ChatGPT offers clients pre-made answers or suggestions for responding to frequently asked questions, thus simplifying the process and enhancing user involvement.
Cold templates are templates that are not personalized or customized for a specific recipient or situation.
ChatGPT allows the creation of a standardized design and its elements, encompassing inquiries about the significance of a particular clientele, prohibited words within the communication, and recommendations for CTAs.
Enhanced involvement
By examining data from past email campaigns, ChatGPT can determine which content and messaging are effective, enabling you to produce emails that are more engaging and yield better results.
6. Collaborate on compelling campaign outlines and planning
ChatGPT is unmatched in its ability to process various sources of data and develop an email framework or arrangement. The task of examining information to establish a structure that caters to the reader’s objectives is typically painstaking and stressful. Nevertheless, this no longer has to be the case.
The greatest advantage is that ChatGPT can sort out essential information and arrange it into an outline, even when the input consists of disjointed musings and unorganized data.
However, for ChatGPT’s output to be truly impactful to your email marketing strategy, you’ll have to specify the objectives of your campaign and define your target audience. You’ll need to be the strategic brain behind AI’s tactical execution.
ChatGPT isn’t flawless as it often yields unsatisfactory responses that don’t fit the requester’s requirements; however, it can acquire knowledge and improve.
In case the initial outline does not meet your expectations, you can request ChatGPT to generate another response by clicking on the “Regenerate response” button until it produces a more suitable one. Alternatively, you can give it constructive feedback to include in future versions.
ChatGPT is capable of building a series of emails for a particular campaign or managing the timing of emails for various communications that your brand needs to deliver in a limited timeframe.
7. Create catchy subject lines and headlines
The reason why various websites provide services for writing or enhancing subject lines is that summarizing an entire email marketing strategy into 60 characters or fewer can be a difficult and time-consuming task, causing stress.
Unlike a human language teacher, ChatGPT can generate multiple subject lines within seconds. To optimize its performance, you may provide comprehensive information about your target audience persona and your brand’s voice style, or you can try out various tones and styles for your campaign by using an A/B testing tool.
Regrettably, ChatGPT is uninformed about the latest advancements in inbox presentations and is unfamiliar with the suggested size for email subject lines, necessitating specific instructions from you to obtain the anticipated results.
Although short subject lines, pre-headers, and headlines can be quickly scanned through multiple options in seconds, they are also a source of inspiration for your creative process and can lead to options worth testing with just a few tweaks.
Cons of Using ChatGPT for Mailing Automation
As the saying goes, where there is brightness, darkness also exists – and this applies to ChatGPT as well. In our experimentation, we discovered certain limitations and prohibited regions that should ease the concerns of anyone worried about ChatGPT causing the loss of their job.
It would be counterproductive to dedicate excessive effort to controlling AI instead of completing the task manually. The goal is for ChatGPT to enhance efficiency, not cause us stress and exasperation. Ultimately, if we can execute the task more efficiently and effectively on our own, we would opt out of using ChatGPT temporarily.
At present, the language model of Open AI has certain limitations that apply.
There is a limit of 500 words for input/output.
Gathers online data until 2021.
The receipt of textual information without the use of tables.
Although ChatGPT is undeniably effective in automating emails, it is not exempt from its shortcomings. Like any other technology, there are possible drawbacks to consider before integrating it into your marketing tactics. Below are the primary disadvantages of utilizing ChatGPT for email endeavors:
The language that is widely spoken and understood.
Messages generated by ChatGPT might feature basic expressions and convoluted sentences that might not appeal to the receiver, causing reduced interaction and response rates as the recipients may not sense an emotional bond with the communication.
Messaging that prioritizes the interests and perspectives of the company.
Low engagement rates can be the outcome when the company is excessively focused and fails to address the prospect’s needs, thus causing them to perceive the message as irrelevant.
10. HTML and MJML template generation challenges
You may be curious about how email templates are created using a text-based program. The answer lies in HTML, which serves as the fundamental component of all emails. As individuals passionate about email, we were enthusiastic to experiment with this innovative technology.
11. Matching brand voice
The significance of brand voice in copywriting is often overlooked, even though it distinguishes remarkable copy from ordinary, informal from formal, and human-generated from machine-generated. If you anticipated that ChatGPT could promptly create a lively copy for your future campaign, you may be let down.
ChatGPT’s default voice is formal, which means that simply copying and pasting its output into your campaigns will not generate much engagement from your readers. If you try to make ChatGPT’s formal tone more conversational, the resulting output may resemble that of an American car salesman from the 1980s.
The issue with ChatGPT’s generated copy is that it frequently falls into the “Goldilocks” trap – either not going far enough or going too far. Another problem is that ChatGPT may not grasp the subtleties of your brand persona.
If you use ChatGPT, you will probably spend a longer duration attempting to perfect your vocal tone than if you handled it on your own. Furthermore, ChatGPT tends to relinquish previous hints when the exchange becomes overly strenuous.
12. Localization
Imagine the tremendous web traffic, sales potential, and business growth that could be achieved if you could utilize AI to translate your website into all languages. While ChatGPT can indeed translate text into other languages, it faces various obstacles.
The primary concern is that ChatGPT’s training dataset is more than 96% focused on English. Open AI’s language training report notes that GPT-3 was predominantly trained in English, which may result in superior English performance compared to other languages.
Could you please provide a list of the languages that ChatGPT is capable of supporting?
Please rewrite the following passage while preserving the original meaning: “The exhibit features a collection of contemporary art pieces created by emerging artists from various cultural backgrounds.”
Please provide the text that needs to be rephrased.
Please specify the text that needs to be rephrased for me to assist you.
Please provide the original text to be rephrased.
“Mi piace molto la cucina italiana, specialmente la pasta e le pizze. Sono deliziose!” La cucina italiana mi piace moltissimo, soprattutto per la pasta e le pizze che sono davvero gustose!
Reword the passage without changing its essence: Portuguese
Can you rephrase the following text while preserving its original meaning? “Dutch” “Can you provide an alternative way of expressing the concept or idea that is related to the Dutch culture, language, or people?”
Reword the following passage while retaining the identical interpretation: “The Russian government implemented a new policy aimed at reducing carbon emissions in the country. This policy includes investing in renewable energy sources and offering incentives for businesses to decrease their carbon footprint.”
Please provide the original text for me to rephrase.
Korean 시내 마라톤 대회는 매년 수많은 참가자들이 모여서 열리며, 도시 각 지역을 뛰어다니면서 경쟁한다. Every year, the Korean city marathon brings together numerous participants who compete by running through different areas of the city.
Although ChatGPT can match the performance of machine translations such as Google Translate or Deepl, localizing content involves much more than just simple translations, and many people tend to overlook the subtle nuances associated with it.
When communicating with German, French, or Japanese individuals, the approach is vastly different from communicating within the United States. Consequently, creative campaigns written in English will necessitate extensive localization or transcreation, which may entail the assistance of individuals who are fluent in both languages to capture nuances accurately.
ChatGPT Email Marketing Cases
Using ChatGPT can greatly enhance the productivity and success of your email marketing strategy, but simply implementing it is not enough. To fully capitalize on the benefits of ChatGPT’s mailing automation capabilities, it is crucial to familiarize yourself with the optimal techniques and professional advice for utilizing this resource to its fullest potential.
Instead of relying solely on ChatGPT, treat it as a tool to aid in the solution.
Although ChatGPT is a formidable tool for automating email communication, it cannot stand alone as a solution. The incorporation of human input and evaluation with ChatGPT is crucial to ensure precision, appropriateness, and tailored communication.
Maintain your concentration on the potential client.
Focusing solely on company-oriented messaging through ChatGPT poses a significant hazard, as it may fail to strike a chord with the potential customer. Thus, it is crucial to concentrate on the prospect’s requirements, problems, and preferences, to minimize this threat.
3. Stay away from using words commonly associated with spam.
Improve your messages’ deliverability and engagement rates by utilizing ChatGPT to identify “spam words” while creating draft messages. With the assistance of a listing of prohibited words, you can prevent filters from labeling your emails as spam.
4. Shorten ready-made messages
Using ChatGPT can prove extremely beneficial in reducing the length of pre-written messages that include confirmation emails or expressions of gratitude. Utilizing ChatGPT to produce such messages can result in time-saving, precise text, and a personalized approach.
Rewording and generating ideas.
In case you’re having difficulty finding appropriate words for a particular message, ChatGPT can assist you in brainstorming new concepts and generating substitutes.
Identify patterns by utilizing ChatGPT.
Although ChatGPT-generated messages may make analyzing engagement and conversion rates more challenging, they can still be useful for identifying patterns and trends in prospect interactions. By tracking these patterns and analyzing the results, you can optimize your campaigns for higher engagement and conversion rates over time.
To improve the efficiency of using ChatGPT, inquire about the proper way to make a request, and it will furnish you with the necessary inquiries or declarations to convey information. Subsequently, ChatGPT will analyze it and present a beneficial answer backed by its comprehensive knowledge and experience.
8. Customise Templates with ChatGPT: Utilising ChatGPT for customizing message templates is possible, however, ensuring the accuracy of the outcomes by reviewing and verifying them is crucial. Personalizing templates with ChatGPT can assist in saving time and energy, all while providing a personalized experience.
Utilizing ChatGPT, alongside adherence to recommended guidelines and incorporating human input and review, can result in heightened engagement and conversion rates in email automation while mitigating the potential risks attributable to unclear messaging, company-centric content, and inadequate analysis.
Side notes
While ChatGPT offers various benefits such as generating personalized messages, reducing the length of pre-written messages, and suggesting reply ideas and templates, it is not a one-size-fits-all solution. This is because there is a possibility of encountering outdated phrases, mistakes in customizing messages, and the absence of analysis capabilities.
Experts anticipate that in the coming years, businesses will increasingly depend on AI-driven tools like ChatGPT to enhance their marketing automation efforts. By adopting and utilizing these tools proficiently, organizations can enhance their outreach initiatives and boost customer and prospect engagement.
By keeping pace with the advancements in mailing automation and ChatGPT, companies can stay ahead of the game and incorporate the latest trends like integrating AI and machine learning, advanced analytics, and reportage.
Although AI has demonstrated its capabilities, there are often limitations that come with it. As of now, ChatGPT’s function will be restricted, although it still has the potential to be beneficial.
Marketers can potentially streamline some less important tasks and initiate certain actions. However, overall, there is a considerable amount of supervision needed and, at times, it may be faster to handle the tasks personally.
