As a marketer, are you seeking ways to stay ahead in the constantly evolving digital terrain?
Staying updated with the latest trends and technologies can be challenging. However, artificial intelligence (AI) has come to the rescue. AI has transformed the marketing industry, enabling more effective strategies to reach out and connect with customers.
In 2023, marketers can use ten different strategies that involve AI to enhance their business growth rapidly. AI makes it possible for marketers to automate laborious tasks and enhance customer experiences, personalize content, and attain improved outcomes. Therefore, AI is a useful tool for marketers seeking to be proactive and competitive.
AI Marketing
The increasing popularity of AI marketing is revolutionizing business practices by using machine learning and artificial intelligence to streamline monotonous tasks, enhance customer satisfaction, and optimize outcomes.
The ability to quickly and accurately handle huge volumes of data enables marketers to gain a thorough understanding of their clients and customize their promotional strategies. Moreover, certain resources assist marketers in generating content more rapidly.
Here are a few things artificial intelligence can help marketers with:
- Email marketing campaigns
- Lead qualification
- Product recommendations
- Content production
AI can assist marketers in boosting their efficiency and efficacy, thereby releasing more time for them to concentrate on additional initiatives.
The era of traditional marketing methods is a thing of the past. Marketers can now harness the power of AI, a potent new tool. Companies that keep up with cutting-edge trends and technologies (like AI) are more likely to distinguish themselves in their respective industries.
The target group can be identified through the implementation of AI and intelligent segmentation.
Target group segmentation is an important part of all marketing activities. It is difficult to convince the consumer, if you do not know who you want to convince at all.
In the past, marketers have set a general goal, asking themselves questions such as: “Do we want a higher level of awareness, commitment, retention, profits or something else?” They then manually estimated the optimal target group for the campaign.
Thanks to AI and Predictive Analytics, marketers can now identify the optimal target audience with precision and speed. Furthermore, it can reveal new subgroups of the same audience exhibiting similar characteristics. The outcome is a personalized offer targeting individual shoppers, fostering a distinctive, intimate relationship that would have been unfeasible without AI.
What does this process entail, in practical terms? By using AI segmentation, a travel apparel vendor can identify a range of customer types, including those who are passionate about camping and hiking. Through AI, the vendor can pinpoint specific subgroups such as “lux-campers” who prioritize comfort in their tent accommodations, or “trail enthusiasts” who seek out the latest and most advanced equipment.
Once identified, it can apply individualized campaigns to them, emphasizing the advantages of a travel coffee maker useful to “lux-campers”, or a new watch with GPS, which will find recognition among “trail enthusiasts”. The information AI provides will suddenly turn out to be much more accurate, and the relationships established with customers more durable.
Determining the actions clients from different segments can take after receiving a targeted message is another way AI can assist. To begin, answer some basic yes or no questions following the delivery of an email, for instance.
- Will the target group open it or not?
- Will the client read it carefully?
- Will the client decide to purchase a product from the brand?
- Will the client cancel the subscription?
By obtaining responses to the aforementioned inquiries, you can enhance the personalized nature of your message’s content. In the case of customers who frequently ignore your emails, you can urge them to modify their communication preferences so that they exclusively receive pertinent information.
Membership in the loyalty program is an ideal way to cultivate a relationship with customers who engage with your messages. In summary, the following are methods to implement AI in order to achieve more precise customer segmentation:
- Summarize the characteristics of your main target audience – who they are and what its members are.
- Use AI to perform deeper analysis and identify new personality types.
- Treat these personality types as sub-segments and give them personalized messages.
Establish relationships with customers based on their preferences using AI.
As a marketer, it’s crucial to not only have a thorough understanding of your target audience, but also to effectively communicate tailored messages through optimal channels and timing.
Using various modes such as email, mobile devices, desktops, laptops, and social media is possible. With the assistance of AI, you can create flawless messages, assess their quantity, and select appropriate channels to maintain optimal customer interaction.
An examination of the amount of messages transmitted to customers and the comparison of it with the number of customers currently engaging with your services can provide insight into the preferred method of communication for your target demographic. It has been observed that certain demographic groups do not limit themselves to a specific platform. The use of AI can assist in forecasting this trend.
Sending a notification to someone’s phone or social media account will not persuade them to open an email if they were unlikely to do so originally. It is also important to optimize the timing of content shipment to ensure it reaches the customer when they are most receptive to the message.
To sum up, AI has the potential to assist you in connecting with your customers at their location.
- Verify to who, when and through what channels you send messages.
- Use your preference centers and AI to gather information about customer preferences related to frequency, channels, and time of sending messages.
- Run A/B and multiple-choice tests to measure the effectiveness of AI-optimized campaigns compared to previous results.
Employ artificial intelligence to provide customized content to each section of a specific audience based on its requirements.
After determining the suitable target audience and the appropriate time and location to reach them, focus on producing captivating content. In the past, you may have utilized content containing exclusive deals or innovative features that varied based on your unique characteristics.
The adoption of dynamic content is what we refer to as this method. Although effective, it frequently involves extensive manual labor. However, with AI, this can be a thing of the past.
AI can be utilized by businesses with a vast selection of products and an extensive customer base to establish personalized product recommendations for each specific segment of their audience. By utilizing data regarding web browser activity and comparable items, AI-based recommendations introduce consumers to products that align with their interests, increasing the likelihood of a purchase.
AI-powered campaigns have the potential to incorporate customized banner ads that motivate customers to take specific actions, in addition to products. As AI collects more data, the content of your promotions or campaigns can be personalized on the fly.
Creating dynamic fields on the website, mobile application, or e-mail brochure is all that’s needed for the uncomplicated process. Afterwards, AI will proceed to populate these fields with suitable bids that cater to the target group segment.
To summarize, the following outlines the correct approach to using AI in order to accurately assess the required quantity of tailored material:
- Create different offers for each segment of your target audience.
- Use multiple tags or metadata to identify the groups for which individual offers should be intended.
- Insert dynamic fields in your content, associated with tags and metadata.
- Use automated, AI-based recommending engines and machine learning processes.
4. AD copy
AI copywriting tools are beneficial in crafting ad copy efficiently. Text generators that utilize AI technology have the ability to generate excellent content suitable for your campaigns.
Utilizing AI can be a cost-effective alternative to hiring a professional copywriter, as the latter can be quite expensive. Although not equivalent in quality, AI can assist in generating satisfactory content in a timely manner.
5. Social media content
By utilizing artificial intelligence, it is possible to rapidly generate and disseminate content across social media platforms. AI has the ability to monitor prevailing trends, curate pertinent content from various outlets, and produce exclusive material.
Ocoya, which is powered by artificial intelligence, allows users to schedule and analyze their content through its dashboard. Additionally, it provides the ability to manage various networks, generate content, and evaluate campaign effectiveness within a single platform.
6. SEO
The ever-changing Google algorithm has made search engine optimization a more intricate process. In the past, optimizing your website for SEO required numerous months of studying. However, today, Artificial Intelligence can assist you in completing the task quicker and with greater precision.
Marketers can enhance their understanding of user intent with the assistance of AI, ultimately resulting in the creation of customer-appealing content and higher search result rankings.
In addition, utilizing natural language processing (NLP) and AI-based tools can effectively enhance your blogs, resulting in more informative and captivating content for your audience.
7. AI content creation
With the emergence of ChatGPT (along with comparable resources), you can utilize AI to produce content at an accelerated pace, including blogs, product descriptions, and emails. These user-friendly tools have the capacity to generate superior, authentic content.
Thanks to this AI technology, marketers can prevent writer’s block and enhance their creativity in campaigns, resulting in a consistent production of engaging content for their readers.
8. AI video production
Marketers possess a highly-effective instrument at their fingertips in the form of videos. Nevertheless, producing a video that has a sleek and polished appearance requires a significant investment of time and financial resources.
AI-powered tools such as Synthesia facilitate the rapid and hassle-free production of top-notch videos. With these tools, you can generate captivating video material suitable for YouTube, personal websites, or online courses, saving you the cost of employing a professional video producer.
Utilizing AI-powered tools, instructional videos providing useful details about your product or service can be promptly generated for your customers or team. Creating video tutorials is another application of this technology.
In addition, Synthesia permits the creation of personalized avatars that represent your brand. This feature adds distinctiveness to your marketing efforts and boosts interaction with your target market.
9. Predictive analytics
By using predictive analytics, marketers have the capability to anticipate customer behavior and enhance their experiences. Through the utilization of artificial intelligence, customer interactions from the past can be evaluated and valuable information on their future preferences can be gleaned.
By utilizing predictive analytics, you can comprehend the demands of customers and generate content that will attract them. Additionally, AI-based instruments can assist in enhancing audience segmentation and offer customized encounters.
10. Email marketing campaigns
Adopting AI can assist marketers in designing automated email campaigns, which are inclined towards producing quality leads and enhancing the return on investment. With features such as scheduling emails, tailoring content in line with the clients’ requirements, and dividing the audience into segments, AI aids in economizing your time and concentrating on other areas of your campaigns.
Artificial intelligence has the ability to observe how your subscribers engage with your email, providing valuable insights into successful and unsuccessful tactics. By doing so, you can improve your campaigns, maximize efficiency, and achieve greater results.
11. AI voice generator
With AI, it’s simple to convert your written content into a spoken format. This facilitates the creation of concise audio snippets that are well-suited for social media, podcasts, and other marketing initiatives. One illustrative application would be narrating your blog posts, making it possible for your followers to appreciate the content without requiring them to invest too much time in reading.
By utilizing AI, you can generate personalized voices for your podcast.
Murf AI and Amazon Polly provide AI voices of high naturalness that are suitable for producing captivating audio content. With the availability of voices in various languages and accents, you can cater to your global audience effectively.
Top Practices to Implement AI into Your Content Creation Efforts
Prior to utilizing the technology, it would be wise to adopt certain practices that will ensure the production of top-notch content.
1. Don’t Try to Cheat the System
Instead of attempting to manipulate the system, avoid utilizing AI. Concentrate on producing high-quality content that speaks to your intended audience. Avoid generating large amounts of subpar content.
As Google’s algorithm advances, it is becoming more adept at identifying low-quality content. To ensure that your audience benefits, prioritize producing informative, engaging, and valuable material.
2. Amalgamate AI and Human Touch
Although AI can aid in expediting content creation, it should not substitute for the personal, human element. Written by humans, content has a greater possibility of captivating its audience.
Utilize AI as a tool to assist in producing improved content expeditiously. Extract insight from AI data to guide content creation, but ensure the incorporation of a human touch.
3. Tailor Your Content to Each Platform
AI can be utilized to generate content for various platforms, but it’s crucial to consider that each platform caters to distinct target audiences. Thus, it’s imperative to customize your content according to each platform.
There are different approaches to consider when creating content for different social media platforms. For instance, using AI-generated visuals and videos can enhance the visuals of your Instagram page. Alternatively, on LinkedIn, implementing AI can help generate more formal and business-oriented content.
Side notes
We believe that AI will continue to be an essential tool for businesses as customer demand for personalized experiences and the need for effective marketing materials are expected to increase in tandem with the expansion of customer options and contact methods.
In order to outperform their competitors, marketers must view AI as a resource that can aid them in effectively dividing customers, attaining greater levels of consumer involvement, and employing flexible content methodology. These components, along with various others, will soon become integral parts of a marketer’s repertoire.
