By means of surveys, enterprises of every sector can gather straightforward feedback, ideas, and reactions from both clients and workers, enabling them to enhance procedures, adapt the onboarding course, boost earnings, minimize expenditures and explore possibilities for product advancement.
The feedback received from surveys can validate the efficiency of existing methods or stimulate talks regarding crucial business determinations, while furnishing impartial information to assist in decision making.
The best internet-based questionnaire for companies.
1. Customer satisfaction surveys
A customer satisfaction survey aims to measure customer sentiment towards a particular product, service, or business operation. These surveys offer valuable insights that businesses can leverage to enhance their offerings and sustain high levels of customer retention and loyalty.
For optimum results, it is recommended that customer satisfaction surveys are conducted right after a purchase, service completion or project finishing. This way, you can obtain feedback from the customer or client while the memory of the experience is still vivid. Timely follow-up is crucial.
Automating the distribution of surveys through a workflow or trigger is a common practice among organizations. This is often employed when a support case is resolved or a sale is finalized.
Managing your sales, support, or projects in Salesforce makes it simple to implement and is an excellent practice to adopt. It helps maintain consistency in distribution and eliminates human error while also offering a continuous flow of informative feedback on your organizational performance.
It is also possible to opt for conducting occasional surveys to assess customer contentment. The frequency of distribution can vary from daily to yearly, based on the specific aspect you intend to evaluate.
One possible rephrased version could be: You may choose to assess the level of customer support you provide by conducting a survey on a monthly basis, or ask for feedback on a new product or service through quarterly surveys. Typically, these surveys are sent in bulk via your survey tool, an email service provider such as Campaign Monitor, or a third-party solution like Salesforce.
To achieve optimal outcomes, it is crucial to categorize the customer base while providing them with customer satisfaction surveys. For instance, for a precise product-related customer satisfaction evaluation, only those who have made recent purchases of that item should receive the survey.
The capability to efficiently sieve through your database and direct emails/surveys to the appropriate segments is a crucial aspect of effectively administering a prosperous customer feedback program.
2. Net Promoter Score® (NPS®) surveys
The survey may be named fancy, but its objective is quite straightforward – determining the probability of a customer referring your business to a friend. The rationale behind this is that if your audience views your business in high regard and recommends it to others, it indicates that your organization is performing well.
By utilizing NPS surveys, you can segment your audience into three classifications: advocates, neutrals, and critics. This classification allows you to evaluate your organizational performance, implement advertising initiatives aimed at transforming critics and neutrals into advocates, and create approaches to increase the number of advocates.
To obtain valuable insights from the Net Promoter Score surveys, it is essential to schedule their distribution during regular business operations. Distributing the survey after a product launch or during the busy holiday period may produce misrepresented results that limit the usefulness of the information gathered.
It is necessary to establish a plan for conducting recurrent surveys to obtain reliable results. A single NPS survey isn’t sufficient for comparative analysis. Regularly administering surveys helps assess overall scores and make necessary adjustments.
When you integrate NPS scores with your CRM, they become an effective tool that enables your sales and support teams to determine the level of satisfaction of the person they are dealing with, whether they are a detractor, passive or promoter, and adjust their actions accordingly.
Your CRM system enables you to generate further reports that categorize and group customer data by attributes such as geographical location, company size, job title, or department. These insights provide your organization with a more comprehensive understanding of various aspects of your operations.
It is recommended to conduct a Net Promoter Score survey twice annually. To ensure it is not forgotten, you can schedule a reminder on your calendar, establish a workflow, or utilize automated distribution methods.
Despite being one of the limited surveys that can be directed towards your complete list of contacts, segmentation is still a viable alternative.
Suppose you manage a well-established company, it would be beneficial to administer a Net Promoter Score survey to recent customers. Additionally, it would be wise to follow up with some of the neutral or negative feedback recipients after a product launch or alteration in the process to sway their views and make them loyal promoters.
3. Event and conference surveys
A barometer that measures the success of an event or conference is through a survey, which provides valuable feedback to the organizers for enhancing the event in the future. This type of survey assesses various aspects such as venue, accommodation, speakers’ quality, and networking opportunities that attendees have experienced.
If you organize events, this is an excellent method to ensure a continuous improvement of your events.
Sending out event or conference surveys when the experience is still fresh in attendees’ minds is important, similar to how customer satisfaction surveys are conducted. Although sending the survey a day or two after the event is over is feasible, real-time surveys sent whenever possible should also be taken into account.
Do you want to know the opinions of the audience regarding the speakers of the day? Uncertain if the break-out sessions were fruitful? Simply generate surveys on the same day and dispatch them after the session concludes, during a predetermined interval, or at the end of the day.
Even during the conclusion of their sessions, speakers can remind participants about the survey by requesting them to check their email for a brief survey regarding the day’s events. They can stress the significance of feedback in shaping future events and encourage recipients to take a few minutes to share their opinions.
Your audience in this case includes the guests; however, it is still essential to categorize your list into meaningful groups for the survey’s objective. For instance, if you plan to send a survey after the conference to evaluate the conference’s general performance, including everyone in the list would be appropriate and necessary.
In case you require feedback regarding a particular session, it is advisable to send the survey exclusively to the attendees of that session. Additionally, it could be useful to survey individuals who had registered for the event but were unable to attend. Can you determine the reasons why they couldn’t make it and assess if there was something you could have done to alter their decision?
4. Market research survey
By conducting a market research survey, you can obtain valuable details about your market, including the methods and locations through which your goods are bought, the demographics of your clients, and the competitive situation. This survey is helpful for investigating a particular target market, gauging brand recognition, and recognizing opportunities related to product and pricing.
A market research survey can be conducted in two scenarios. First, when there is no information available about an audience or a product, such as assessing the attitudes of a target audience towards a product that is yet to be launched. Second, one can use the data already gathered and compare it to a benchmark, for instance, evaluating the reception of a newly launched product one year after its introduction in the market.
By conducting market research surveys, you can advance your business growth through the following means:
- Providing immediate data on what customers think about your products or services
- Enabling you to collect data in a structured way so your company can develop strategies based on informed decisions
- Revealing the strengths and weaknesses of your products or services
5. Lead generation survey
A survey for generating leads aids in collecting contact information and preferences from your ideal audience. It permits you to compile a prospect list comprising individuals likely to show interest in buying your product or availing your service.
To prevent respondents from being turned off by too many questions, a lead generation survey ought to be concentrated. It ought to consist of only a few form fields for obtaining contact information, such as the person’s first name and email address, as well as an opt-in box for email subscription, and a query concerning their product or service preferences.
By conducting lead generation surveys, you can boost the growth of your business through the following means:
- Providing you with leads who have an interest in your product or service
- Enabling you to qualify those leads by asking questions about their preferences and needs
- Getting permission to contact prospects, as they will have opted in to fill out the survey
6. Brand awareness survey
By conducting a brand awareness survey, you can gauge the extent to which your clientele is familiar with your brand, comprehends the significance behind your brand name and emblem, and is aware of the values that your brand represents. It’s crucial to establish a lasting impression on them so that when they intend to buy goods or services, your brand comes to their mind.
When developing a survey to measure brand awareness, employ these metrics.
- Brand loyalty is how likely your audience is to return when making their next purchase.
- Brand identity is your audience’s opinions about your logo and branding elements.
- Brand image is what your audience associates with your brand.
- Brand recognition is how your audience recognizes your brand when they see it.
- Brand recall is how well your audience remembers your brand.
- Brand trust is how trustworthy your audience finds your brand.
Establishing brand recognition is crucial in order to establish a following. By utilizing a brand recognition questionnaire, alongside relevant marketing data, you can generate promotional content that effectively conveys your brand identity and affiliated goods or services.
By conducting brand awareness surveys, you can facilitate the expansion of your business through the accomplishment of the subsequent objectives:
- Measuring the effectiveness and performance of marketing strategies and investments
- Enabling you to identify respondents’ associations with your brand to uncover new business opportunities
- Verifying that your brand is either perceived in a way that fits how you have been positioning it or demonstrating that there is room for improvement
7. Event evaluation survey
By conducting an event evaluation survey, you can obtain feedback from customers regarding your event. Additionally, it assesses the event’s effectiveness after its completion, assisting you in improving future event planning (or determining its feasibility).
By conducting an event evaluation survey, you can assess the varying perspectives of attendees towards the event. It is possible that some attendees did not find a specific aspect of the event enjoyable while others did. To align the survey with the tone of the event, ensure that it is consistent with the event’s mood. For instance, if it is a lighthearted occasion, the survey should be likewise.
By conducting event evaluation surveys, you can advance your business in the following ways:
- Collecting attendees’ honest opinions and in-the-moment perceptions of the event
- Providing your customers with an opportunity to interact with your brand
- Allowing you to collect data to improve future events
8. New-hire survey
By conducting a new-hire survey, you can pinpoint any flaws in your onboarding procedures and modify them accordingly to guarantee a favorable experience for forthcoming recruits. Additionally, it sheds light on the impressions of employees during their initial weeks or months in the company, which ultimately determines their level of motivation and efficiency in the future.
Conducting new-hire surveys during an employee’s initial months can contribute to their contentment, thus enhancing their likelihood of staying on with your company. Not only do new-hire surveys facilitate employee retention, they also aid in business expansion by:
- Providing information about which aspects of your onboarding and training procedures are – and aren’t – working
- Identifying issues interfering with employee productivity
- Bolstering team morale
- Pinpointing and accommodating individual employees’ needs
9. Employee satisfaction survey
By conducting an employee satisfaction survey, you can assess the level of contentment among your employees regarding the workplace. This initiative involves requesting employees to share their thoughts on various aspects of their job and exhibiting the opportunity to voice out any company-related grievances or discontents.
Incorporating queries pertaining to the company’s ambiance and the employees’ sense of belonging within their work team is essential in the survey. Replies displaying contentment can signify that employee drive is robust and that there exists a robust team camaraderie.
To keep an eye on the changing attitudes over time, make sure to carry out the employee satisfaction survey on a yearly basis. By safeguarding the privacy of the workers during the survey, you can obtain more truthful responses. The business can expand by utilizing employee satisfaction surveys in the following ways:
- Collecting insights and recommendations that will help you improve the company
- Identifying areas of your business that might need improvement
- Including employees in the process of improving the company, which will boost morale
- Allowing you to track the improvement in employee satisfaction over time
10. Job satisfaction survey
Conducting a job satisfaction survey allows for an assessment of an employee’s perspective on the company and their degree of contentment with their job. It is comparable to an employee satisfaction survey, but it concentrates on particular job positions. Maintaining employee confidentiality is crucial, as obtaining input through a job satisfaction survey can have a direct impact on their morale.
By conducting job satisfaction surveys, your business can achieve the following benefits:
- Revealing direct insight into how employees work within their team
- Providing actionable targets for employees to achieve based on the input, which will improve their communication skills, teamwork and ambition
- Collecting data to support additional training or guidance
- Connecting employees’ job satisfaction to the quality of their work and the way they represent your company
