Key Ideas:
- Select your brand name wisely
- Use direct links in your fan page
- Grab attention with a great profile picture
If you want to get a lot of people to become your fans on Facebook, you are going to have to do a little work, at least when you’re first starting out.
Don’t be like all the rest who are buying ads in order to promote their Facebook fan pages, and instead use SEO to get your page the traffic it needs.
This is precisely what will happen for you if you correctly optimize your Facebook page for the search engines.
It doesn’t take very much because you only need to be sure of a few things.
Below are 3 useful SEO tips for your Facebook fan page so that you can stand out from the competition and get the best results.
Simple SEO Tip #1: Brand Name
The first thing that you need to remember when creating your fan page is to focus on getting a name for your page that’s actually your brand name. To put it another way, you need to make sure you have the absolutely best name for your Facebook page.
You should really go for a name that describes the type of business you’re running and that identifies with you the best. The best way to do this is to go with your brand name instead of going with keywords and phrases that are generic sounding.
Another thing to keep in mind about your Facebook page’s name is that you can’t change it that often. The name of your page is used by Google to place it in the search results, so modifying the name can affect your search engine position.
This happens mainly because Google gives a lot of consideration to the title of a page, so when you make any changes, it starts all over again with the ranking.
Simple SEO Tip #2 – Post Links
Post real links in your fan page’s live stream. Regularly update your status message with direct links to your sites or any other related sites as this will help you grow your link score of your Facebook fan page.
It will also help Google in boosting and increasing the popularity of your fan page. Just keep in mind that you should do this slowly over time; doing too much too soon will raise the spam flags.
The main goal of your fan page should be to provide people with good information as well as impressing the spiders for the search engines.
Simple SEO Tip #3 – Profile Picture
Using a large profile picture is a good way to grab the attention of site visitors. One of the reasons people like Facebook is that it can help them share photos on the internet.
So make sure that your page contains a large (good) photo that relates to your brand and your company. This will not only allow you to better brand your company but it makes people trust your profile more.
You should now see just how much potential Facebook fan pages have when it comes to getting as much exposure as possible. And if you do everything correctly by optimizing your page, you won’t believe the traffic and sales you’ll garner.
You don’t need to rush in. Start slowly and move up the search engine ladder one step at a time. In no time at all your Facebook fan page will be at the top position.
