How to Start an Online Business in 5 Simple Steps
1. Assess the viability of your new business idea
Assessing the feasibility of your online business idea is a crucial first step, despite the assumption that starting an online business is less expensive than a brick-and-mortar one.
Your product or service may fail, despite your brilliant business idea, if there is no demand in the market. Even if you have a solution to a common problem, it is useless if most people do not see it as a worthwhile investment of their time or money. In such cases, you would be wasting your money.
Considering this, it is essential to assess your idea. You should inquire yourself the following questions among others:
- Does your product or service solve a problem that enough potential customers have?
- Does your product or service provide a cost-effective solution to that problem?
- Are people willing to spend money to solve the problem?
- How costly will it be to reach the people in need of the solution your product or service offers?
2. Develop a business plan
After verifying the feasibility of your concept, it is imperative to develop an all-inclusive business strategy. Even if your primary goal is not to secure funding for your enterprise, a business plan is still beneficial as it helps identify any possible hindrances in the future and allows for planning future expansion and profitability.
Your progress in the first stage will provide a solid foundation for creating your business strategy, and the internet offers several useful tools to assist you in constructing a robust plan.
Having an efficient plan can aid in specifying your target audience, defining your goals, establishing a marketing strategy, and facilitating key decision-making processes that could determine your triumph or downfall.
3. Choose a business name
An essential part of starting a business is selecting its name. If most of your business activities are conducted online, the name you decide on must be available to register as both a business name in your state and within the digital realm.
It is necessary to verify if the name you desire is obtainable in the following categories:
- Business name in your state
- Domain name
- Username on each of the social media platforms you plan to use
In case the domain name or social media username you desire is not accessible, try alternate variations of the name, and keep in mind that numerous domain name extensions apart from the original “.com” exist. It’s also crucial to verify that your name and domain name do not infringe on any registered trademarks.
4. Decide on your business structure
The legal and tax obligations that must be met would be determined by the business structure chosen. The majority of small business proprietors opt for one of the following structures:
- Sole proprietorship. This is the simplest form of business structure, but its lack of limited liability offsets its simplicity.
- Partnership. While this form of business structure might appeal to you if you are embarking on your venture with a partner, your liability is unlimited like a sole proprietorship.
- Limited liability company (LLC). An LLC offers limited liability without the additional complexity of incorporation, making it one of the most popular small business structures.
- Corporation. Like an LLC, a corporation provides limited liability, and while it’s more complicated to both set up and maintain, it may be a good choice depending on your circumstances.
Seeking advice from an attorney can be advantageous in identifying the suitable business framework for your new venture, given that each structure entails diverse tax obligations. It may be prudent to also consult with a tax specialist.
5. Take care of all the legal tasks
To establish your new business on a strong legal basis, you must complete all the necessary business formation documents and other paperwork, just like you would for a traditional physical business. This encompasses:
- Registering your business with the appropriate government authorities
- Obtaining all the required permits and licenses
- Meeting all federal and state tax requirements, such as applying for state and federal tax ID numbers
To make sure you fulfill all the necessary obligations, it is imperative to conduct thorough research as the conditions and prerequisites may fluctuate from state to state and depending on the kind of business you run. Seeking counsel from an attorney who has experience working with start-ups in your niche is highly recommended to ensure that you are following the correct course of action.
How to Find Blog Post Ideas That Generate Traffic
If you have recently initiated a blog, you probably have numerous excellent ideas for blog posts in your mind, correct?
Double-check that you have selected the appropriate blog niche and topic. If not, consider making changes.
You will eventually reach a point where your creativity dries up after writing around 10-30 articles and blogging for 2-4 months. At this stage, you may begin to question whether blogging was a wise decision at all.
And that’s the moment when you must shake yourself out of it!
It’s okay to feel stuck in your blogging journey because every blogger experiences it at some point, but remember that it’s only temporary.
To continuously come up with blog post ideas, it’s important to have a reliable plan. Utilize these five approaches to maintain a steady stream of creativity.
Tip #1: Keep a Running List
Undoubtedly, this is the most exceptional and dominant approach to exploring and monitoring ideas for blog posts. Remarkably, it is a straightforward technique that is frequently disregarded and undervalued.
Make sure to bring a journal with you wherever you travel. It does not have to be large, a compact notebook is sufficient.
Frequently, while occupied with a task other than blogging, you may have a brilliant idea that you don’t want to forget, correct? This idea could occur to you during a dialogue or when you’re strolling outside.
When that occurs, make sure to seize that idea! Take out your journal and jot it down without delay!
Recommended tools for keeping lists:
Isn’t it true that jotting down ideas in a solitary notebook is not the most effective means of organizing your blog post ideas?
It is important to collect all the ideas in a single location to keep them organized.
A selection of various tools is available for you to choose from.
- A journal with tabs for individual blog categories
- A Google Doc with lists of blog post ideas
- A spreadsheet file with tabs and columns to keep your blog post ideas structured
- A Trello board with lists for each blog post category
- A Coggle mind map
Opt for the method that suits your comfort level. In case you face confusion and feel burdened with thoughts and strategies for your blog, make use of Coggle which is available for free. It aids in visualizing the complete structure of your blog and helps bring some clarity to your thoughts.
Throughout the year, I have frequently utilized Coggle and developed a strong affection for it. Demonstrated below is a Coggle mind map for my coding blog, which separates each blog category into its branch and outlines subtopics and individual post topics within them.
I recommend giving the Trello app a try if you have a busy lifestyle. It’s free and incredibly user-friendly. With Trello, you can create boards on your mobile device while on the move and access them on your computer later to work on tasks such as writing a blog post.
I rely heavily on Trello to keep track of my thoughts and ideas for blog posts at all times and in any place. Using this tool saves me a lot of time since I don’t have to switch between various applications.
Also, make sure to check out: The Top Tools and Resources to Achieve Successful Blogging.
Tip #2: Read, Read, Read!
Another method I rely on to generate ideas for blog posts is to immerse myself in the content produced by others. I make it a point to read a substantial amount of material.
What I meant was not to duplicate another person’s content. Instead, I extensively research to identify the gaps in posts regarding a particular subject.
You know, when your readers come to your blog, you need to make sure that you have more to offer to them than your competitors, right?
In case you run out of ideas for your blog, you can always turn to reading other people’s articles for inspiration. By perusing through blog posts, you might get motivated to write about a related topic or find tempting inquiries that can spark a fresh concept for your blog post.
To summarize, the greater amount of reading you do will result in being better informed regarding developments within your niche. You will absorb additional knowledge and gain greater insight into what your intended audience lacks.
What you should do next:
Ensure that you conduct sufficient research before commencing the writing of your blog post.
Could you explain?
Producing premium and valuable content for your readers can only be achieved by outdoing your competitors.
Hence, upon having a concept for a blog post, your initial step should be to check what other resources exist on the topic.
- Simply type the idea into Google and browse through the first 2-3 pages of search results.
- Pay special attention to the top search results. What makes them rank so well? More importantly: what’s missing in their articles?
- When you find a point that they’re not covering, write it down.
- Gather as many relevant ideas as possible from the top Google search results.
- Make sure your article does a perfect job with the missing bits and pieces.
By using this method, you can discover blog post ideas that will not only draw in readers but also have the potential to achieve strong rankings on Google over time.
Also, check out: How to Find Blog Post Topics that Drive Traffic.
Tip #3: Look for questions from your target audience
Isn’t it true that creating and maintaining a prosperous blog revolves around assisting your followers?
Hence, discovering the challenges faced by your target audience is one of the most effective ways to come up with blog post ideas that can result in higher traffic.
If you’re in a hurry, this approach is ideal as it usually only requires a few minutes.
To generate traffic to your blog, you must discover the queries your intended audience is posing which would provide reliable blog post concepts.
The existence of questions implies a demand for knowledge. If you satisfy that demand, traffic will naturally follow.
Here’s what you should do:
Initially, consider sources from which to obtain input and feedback from your possible audience, such as:
- Discussion forums in your niche
- Other blogs and publications
- Comments sections on blogs in your field
- FAQ sections on websites related to your blog
Be sure to inspect your surroundings carefully. Did anyone ask a question in the comments section of your blog post? It could potentially be a valuable topic for your next blog post!
Have you ever had a nagging curiosity regarding your blog’s subject matter? Well, why not satisfy it by composing a post on the topic?
Before others do, gather the questions that everyone is asking from the packed discussion forums in your field and use them as blog post ideas.
Also, make sure to read: 3 Crucial Blogging Tips for Achieving Success.
Tip #4: Update an Old Blog Post
You might be surprised to know that discovering the best ideas for blog posts is not as difficult as it seems. To come up with new blog post ideas quickly, simply peruse your old posts.
Is it possible for you to update any of your well-liked blog posts with additional useful information?
Maybe you composed a blog entry regarding a recent occurrence in the past. Try to incorporate some additional details to make it more current.
Perhaps there is a fundamental blog post that provides helpful strategies and advice to your audience. Is this post flawless? Does it cover everything about the subject? If not, consider incorporating fresh concepts and resolutions to assist your readers with their dilemmas.
Also, make sure to check out: Blogging 101: A Guide to Crafting a Blog Post on WordPress.
How to update an old blog post to attract more traffic:
Begin by examining your analytics in greater detail. Review the last 6-12 months and identify the 3-5 blog posts that garner the highest traffic.
Afterward, thoroughly analyze each post with a discerning view. Consider ways to enhance each post to provide additional benefit to your audience.
Use these insightful questions to identify possible areas of enhancement:
- Is the blog post up-to-date with answers and strategies for the most recent tools?
- Does it cover all relevant points your readers are interested in?
- Is the article structured logically? Does it tell a story?
- Have you included helpful resources for more information?
- Can your readers sign up for your mailing list?
- Do you offer content upgrades, checklists, worksheets, or helpful PDF files to engage your audience?
It’s important to recognize that it’s completely acceptable to create a new article by updating an old blog post.
Why not turn your multitude of ideas on the topic into a series? Crafting a useful blog series has the potential to create a consistent flow of visitors to your blog.
Tip #5: When in Doubt, Ask Your Readers
The reason why this particular method for generating blog post ideas is the final one is that it requires having followers, readers, and traffic.
Why not allow the ideas to naturally flow to you if you have gained some traffic and followers on social media?
Your followers are your most devoted audience. They possess the deepest insights into who you are compared to all other visitors to your blog.
Nevertheless, you have the opportunity to utilize that link to communicate with your followers. Simply compose a tweet that is concise and inquire about their current difficulties. Alternatively, share a brief Facebook post to determine their preferred topics of interest.
Be ready for a considerable amount of feedback, as it will vary depending on your follower count.
No matter how many replies you get, just keep in mind that with each piece of feedback, you can be sure that you have a least one interested reader.