As technology constantly changes and evolves, marketing strategies need to be revised consistently.
The concept of video marketing is not new, but the approach taken by marketing teams to develop their strategy is continually evolving.
Marketing teams are seeking to boost overall engagement on their social media platforms by focusing on video marketing due to the popularity of social media.
Due to the impressive figure, it is not surprising that marketing teams are shifting their attention from traditional content to video.
What is video marketing?
The strategy created by marketing teams for marketing their products or services to the intended audience involves the use of videos, which are curated and utilized as a part of video marketing.
The plan is to ensure that the audience remains interested in the brand by providing them with a straightforward and easily understandable method.
What is social media marketing?
Social media marketing involves the approach of interacting with your intended audience through various social media platforms, including:
- SnapChat
- YouTube
It is not surprising that marketers are putting a lot of emphasis on increasing their marketing efforts on social media platforms given that people use them frequently, if not daily.
Why use video for social media?
We will initiate this conversation by presenting some facts that will simply validate what we observe on a daily basis: videos serve as an exceptional means of connecting with your audience, delivering a positive social media experience, and ultimately inducing engagement.
Video marketing has been a prevailing trend in Digital Marketing for a number of years. Despite its lack of novelty, it is essential to remain attentive to it as it continues to demonstrate sustained growth and no indication of decline.
According to a report from Tubular Insight, there has been a remarkable 258% increase in the consumption of branded videos on Facebook. Within the same timeframe, Youtube has experienced a 99% increase in consumption.
Contrarily, Twitter disclosed that tweets including videos are at least 10 times more engaging. The report also indicated that promoted tweets featuring videos can result in over 50% savings on the cost-per-engagement investment.
This year, the development of this trend continues rapidly. Here, we present some data for your consideration.
- According to a BuzzSumo report, videos are still the best performing kind of media.
- On Pinterest, users are 2,6 times more prone to purchase after seeing a video post.
- Videos will make LinkedIn users 20 times more inclined to share a post than static content.
Once you become familiar with these numbers, we are confident that you are prepared to progress and discover how to maximize the effectiveness of your video marketing strategy, correct?
Things to know while creating a video marketing strategy
Developing a video marketing plan for social media presents an excellent opportunity to enhance interaction with your existing audience on different platforms.
Although YouTube is still the dominant platform for video content, social media users are claiming that they are increasingly engaging with videos on platforms such as Facebook.
Developing your video marketing strategy for social media requires the same level of planning as any other marketing strategy.
- Set your goals
- Define your audience
- Define the “type” of videos you want—explainer/Live/interview/presentation/product reviews/video ads
- Create/curate your videos
- Share them
- Monitor their success
Once you have established the plan, you should ensure that your videos comply with the recommended video length guidelines.
If people haven’t come to you for a specific purpose, it is important to remember that most individuals have short attention spans. Therefore, it is crucial to keep your video concise, clear, and focused.
These are the suggested durations for videos on various social media platforms:
- Instagram: 30 seconds
- Twitter: 45 seconds
- Facebook: 1 minute
- YouTube: 2 minutes
What are the best videos for each platform?
Interviews or Q&As
Facebook is a suitable social media platform for sharing longer videos, making it an ideal choice for hosting interviews and Q&A sessions.
When opting for the interview format, you have the option to extend invitations to market specialists, influencers, team members, or even customers.
Alternatively, for the Q&A segment, you have the option to utilize questions appearing in comments or share a post ahead of the shooting, requesting users to submit queries on a particular topic.
Announcements or reveals
Launching products or making announcements on social media is a great approach for boosting audience interaction in your channels and enhancing SEO significance.
People are not only following brands on social media because they resonate with the brand’s values, but also to keep updated with new products and offers.
Be creative and experiment with various styles, effects, colors, and soundtracks to enhance your announcement or reveal. Follow a systematic thought process to rephrase the text below without omitting or adding any information. Let your imagination run wild!
Behind-the-Scenes
Today’s consumers enjoy the sense of being involved in their favorite brands’ activities, and sharing behind-the-scenes videos on social media is an excellent approach to cater to this desire.
By providing your audience with an inside look, you can demonstrate the manufacturing process of some of our most popular products or introduce them to a few of our team members.
Your customers will absolutely love being able to see the infectious excitement that people have when they love what they do in the world.
Product demo
The impact of social media posts is undeniable. Posts, whether they are Digital Marketing ads or organic, have the ability to influence consumers’ purchasing decisions.
It is definitely a good idea to create videos that clearly speak about your product.
When considering the thought process, it becomes apparent that static images have limitations in effectively illustrating all the features and advantages of your product. There are certain aspects that require observation in motion, and videos are the ideal medium for showcasing this.
There are a few options to carry out this demonstration. For instance, you have the choice to capture a comprehensive view of your product, exhibiting it in various scenarios. Alternatively, you may opt to concentrate on a specific attribute that you wish to emphasize.
The advantage is that you have various pre-planned scripts and multiple video options to fill your profile.
User-generated videos
Let’s face it: videos require a lot of effort to create. From brainstorming the script to setting up the stage, filming, and editing, it can take days to complete the entire process.
If you want to have more videos without increasing your workload, there is a straightforward strategy you can adopt: embracing the assistance of your followers in creating user-generated content.
Once you engage your most dedicated followers in your plan, you may begin incorporating their produced videos into your profile, ensuring that prior authorization is obtained.
In addition to filling your channels with original, relevant, and high-quality content, you are also forming a connection with your audience, resulting in a dual victory.
Promos and Deals
Remember, modern-day consumers like being made to feel like more than just everyday customers. They want to feel like they matter to your brand — that they’re special.
Promotions and offers, particularly those that are restricted or limited in any manner, are excellent means to accomplish this goal.
Using great deals or discounts is an effective method to stimulate new purchases, whereas creating innovative and well-made promotional videos for social media can generate enthusiasm for a new product.
