With platforms like WordPress, starting a blog nowadays is a relatively simple task. Nevertheless, after it is set up and active, the subsequent challenge lies in attracting increased traffic to your blog or website.
You don’t have to be a marketing guru to promote your blog and increase traffic. By following some proven best practices, you can easily attract more visitors to your blog.
In this article, we will provide some tried and true tips to boost your blog traffic like a seasoned marketer.
Why blog?
There exist three primary reasons.
To start with, blogging can provide a great deal of enjoyment.
By engaging in this activity, you have the opportunity to showcase your creativity and communicate your perspectives to a potentially wide range of individuals.
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Additionally, the act of blogging can aid in attaining a position of expertise within your chosen domain, whether it be you as an individual or your business.
In addition, blogging has the ability to greatly boost the amount of traffic to your website.
If you have good writing skills and choose a popular subject for your blog, it is possible to attract a larger audience and increase the traffic on your website.
Increased traffic has the ability to generate…
How can you create a successful blog?
To begin, it is necessary to locate a competent writer as one would anticipate.
Find the right writer
Writing superb content is essential for getting your blog noticed and attracting a large amount of traffic to it.
The quality of the content will be even better if the writer is both knowledgeable and passionate about the subject they are writing about.
Posts that captivate people’s interest and are shared are usually the ones written genuinely, rather than being churned out by content farms.
It is possible that you might not be the most suitable person to write the posts for your site.
It could be possible that you lack proficiency in writing.
Maybe you lack the time necessary to dedicate to blogging.
If any of these statements seem relevant to you, it might be worth considering the hire of a skilled and dedicated writer who can produce outstanding blog posts.
After you have found your writer, whether they are AI or human, it is necessary to consider the subject matter for your writing.
Let us examine that.
Use keyword research to identify good topics to blog about
Writing blog posts that delve deeply into topics that nobody finds remotely interesting is extremely easy.
It is also simple to write a blog post about a popular topic, but challenging to come up with a title that includes words and phrases that are never searched.
Keyword research is highly beneficial in this situation as it aids in the generation of valuable blog post ideas and guarantees the existence of a substantial target audience for your content.
You have the ability to explore the monthly search volume for different keywords and determine the level of difficulty in ranking for specific phrases by utilizing keyword research tools such as Semrush or Ahrefs.
The key to keyword research is to find phrases that, when used in your blog, will generate a decent amount of traffic without facing excessive competition.
After completing your keyword research, it is important to make sure that your keywords are included in the appropriate locations within your post.
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Create audience profiles to understand your users
It is essential to first spend some time comprehending your target audience and their preferences before initiating the creation of content for your blog.
By answering the following questions, you can efficiently create a framework for building an audience.
- Who is your target audience?
- What problems are they facing that you can help solve?
- What kind of content are they looking for?
- How would they ideally like to find the answers to their questions?
By answering these questions, you can gain a clearer understanding of your target audience. Additionally, you have the opportunity to delve deeper into their preferences by incorporating more personalized inquiries like:
- How old are they?
- What are their occupations?
- What is their education level?
- What is their expertise level in the subject matter of your blog?
In the eCommerce industry, these audience profiles are often referred to as ‘buyer personas’.
Make an editorial calendar
After completing the keyword research, it is highly probable that you will generate numerous ideas for blog posts.
In certain cases, beginners may become so overwhelmed by a lengthy list of keywords that they ultimately give up.
To ensure that this doesn’t happen to you, it is recommended to create an editorial calendar, also known as a game plan. It is important to remember that no successful blog was created overnight.
Creating a successful blog requires time and consistent effort. To ensure that you stay on track, it is beneficial to create an editorial calendar.
There are numerous helpful tools available, such as Asana and Trello, among others. These tools offer a robust range of features that can aid you in staying organized and efficient.
The objective is to improve productivity by organizing and outlining the strategy in a step-by-step manner, providing a comprehensive overview.
Here are additional suggestions for enhancing the efficiency of handling your editorial workflow:
- Don’t be too hard on yourself. Start with two articles a week and gradually increase your pace when you can.
- Be consistent with your publishing schedule. Make sure you follow your calendar and publish regular content as planned.
- Add notes, keyword ideas, and outlines to your calendar. This will help you produce better quality content when you sit down to write.
- Use colors, tags, categories, and other features in your calendar app to make it more visual and organized.
Keep your content fresh by updating existing blog posts
When conducting research on blogging and search engine optimization, you will find numerous articles emphasizing the importance of producing ‘fresh’ content to achieve positive search results and increase website traffic.
I would like to advise against considering this as an indication to exclusively generate fresh posts.
When it comes to my own content, I have discovered that prioritizing quality rather than quantity is more beneficial. Instead of posting daily just for the sake of it, I dedicate a significant amount of time to enhancing and expanding my existing content.
I accomplish this by consistently reviewing previous posts and enhancing them with the most current information. This is crucial, especially for product reviews, but even content that contains unchanging facts can be enhanced by revisiting and improving it occasionally.
In addition to sending positive signals to Google’s algorithms, this practice also tends to result in longer posts and contributes to the creation of long-form content, which typically yields better results in search rankings.
Creating new posts periodically has value because having more content on your site increases the potential for ranking for a greater number of keywords.
Learn and apply SEO basics to your website
Improving your website doesn’t require you to be an ‘SEO Guru’; it simply involves implementing a set of best practices known as SEO, which enhance its search engine friendliness.
Despite what is commonly believed, it is possible for anyone to perform SEO for their websites without the need to hire an expert. Numerous SEO tools and plugins, along with freely available guidance and detailed tutorials, are at your disposal for utilization.
For all WordPress websites, we suggest utilizing the All in One SEO plugin, as it is the most comprehensive tool for optimizing your website and implementing SEO strategies. The free version of this plugin provides all the necessary SEO features for your website.
