Below, you will discover the steps required to grow your business by attracting organic traffic to your ecommerce website. This entails creating dynamic and high-quality content, optimizing it for SEO and mobile devices, and utilizing social media to enhance visibility. Learn more about the potential of organic traffic for your business.
What Is Organic Traffic?
Organic traffic refers to the count of website visitors originating from unpaid search engine results, as distinguished from paid results.
To improve the amount of organic search traffic your website receives, you must attain high rankings in the search engine results on platforms such as Google, Bing, and Yahoo. This can be achieved by implementing search engine optimization (SEO) techniques.
Paid search traffic is the other type of search traffic, which refers to visits that originate from pay-per-click (PPC) ads displayed on the results page.
In addition to search traffic, websites can also attract the following types of traffic:
- Direct traffic: visits that come directly by entering the URL in the browser’s search bar
- Referral traffic: visits that come through links on other websites
- Social traffic: traffic that comes from posts on social media sites (organic or paid)
The website traffic categories mentioned are commonly employed in website analytics tools like Google Analytics.
Benefits of Organic Website Traffic
There are a few benefits of organic traffic, such as:
- It’s free
- You can reach people who have never heard of your brand before
- You can bring visitors with a relevant and specific intent to your site
- You can reach people worldwide
- It can be targeted and scaled with a content/SEO strategy
- It can build your credibility
- The search engine market is growing
However, there are also downsides to organic traffic.
- Organic traffic growth can be slow compared with paid search traffic
- Not every search ends in a click (zero-click searches)
- Although the traffic is free, there are still investments that must be made to see results, both in terms of SEO and content creation
Organic vs. Paid Traffic Value
Cost is one of the main distinctions between organic and paid traffic.
Some highly valued keywords in paid search campaigns can cost hundreds of dollars per click, which can lead to a significant expense for a relatively limited number of clicks.
On the other hand, organic traffic can produce a significant number of clicks without incurring any direct expenses.
How to Increase Organic Traffic
Produce high-quality and engaging content
High-quality content is crucial for achieving a high search engine ranking, which is why it is often referred to as king. This is especially true for ecommerce stores, as having well-optimized landing pages alone is not enough. Companies that publish more than 16 blog posts per month receive 3.5 times the amount of traffic compared to those publishing only 1-4 blog posts. To maximize organic traffic, it is important to prioritize the creation and sharing of articles, infographics, and reports that both inform and engage readers. By doing so, you can attract a greater number of visitors to your website.
