According to research, the use of social media video marketing is deemed essential in the advertising toolbox of all businesses today. It has been found that 76% of marketers believe that social media videos yield higher conversions compared to any other marketing technique.
Based on statistics, video marketing is currently being utilized by 63% of companies. In addition, a significant 89% of businesses acknowledge that videos have a positive impact on ROI. Consequently, it is evident that video content is thriving on social media.
In the coming years, where is it going?
Expert Prediction of the Future
Based on current social media video trends and research, marketing experts predict that Facebook, YouTube, and Instagram will emerge as the top platforms for social media videos in the future. Furthermore, they anticipate that brands opting for these platforms will enjoy greater success in the coming years.
Thankfully, companies are already aware of why using social media videos is crucial for their business. If you are uncertain about whether social media videos are one of the most effective methods to promote your business, the answer is indeed yes!
Videos are highly lucrative when it comes to digital marketing. Even amidst the coronavirus pandemic, 91% of marketers recognize the importance of video for business expansion. If you remain skeptical, here are the reasons why marketers will continue to embrace social media video marketing in 2021 and beyond.
Reasons Why the Future of Social Media Video Marketing is Bright
There are various reasons contributing to the expectation that marketers will soon invest in social media video marketing.
1. For conversions and sales
Today, a majority of consumers, which is 61%, show anticipation for watching video content when choosing a brand. This indicates that videos are a successful method for captivating consumers and effectively transmitting information in comparison to static imagery.
As strategic videos become more integrated into the consumer experience, there is a higher probability that individuals will engage in online shopping. Consequently, it is crucial for brands to produce videos specifically designed for social media platforms in order to strategically endorse their products. This is due to the projected reliance of 55% of consumers on a brand’s video content when making purchasing choices, thus emphasizing the growing significance of videos.
2. To boost ROI with social videos
Were you aware that 38% of marketers utilize smartphone apps for creating promotional videos? Indeed! Online video editing tools are continuously advancing and are also cost-effective. As a result, companies are employing innovative Facebook videos, product tutorials, and explainer videos to generate interest and enthusiasm among consumers in order to promote their products or services.
Reports indicate that 14% of marketers create videos on a daily basis in order to captivate audiences. Additionally, 36% of businesses produce videos multiple times per week. The rationale is straightforward – as an increasing number of consumers depend on videos to inform their purchasing choices, it becomes imperative for businesses to generate high-quality videos.
3. To build trust
Based on statistics, over half of businesses currently believe that video is effective in establishing trust with potential consumers. Many people are hesitant to make online purchases due to concerns about being deceived. Utilizing video is the most successful means of sharing a brand’s narrative and fostering trust via social media platforms. This is why approximately one-fourth of video marketers intend to incorporate interactive video into their marketing plans for 2021 and beyond.
The power of video is being utilized by the majority of marketers to establish emotional connections with their followers through Facebook Live videos. According to a recent report, 89% of video marketers intend to include YouTube in their video marketing strategy, while 65% also plan to incorporate Instagram into their marketing strategy. Consequently, it is evident that video marketing on these three platforms will continue to grow in the future.
4. Rise of video-based social media platforms
If you haven’t heard about Twitch yet, prepare to be surprised by the fact that this video game streaming platform has experienced exponential growth from 102K viewers to 1.4 million viewers in just eight years.
Although Facebook, YouTube, and Instagram dominate the realm of social media videos, platforms such as Tiktok, WeChat, and WhatsApp also boast a substantial user base, making them ideal platforms for businesses to create viral videos.
Twitter’s latest addition, Fleets, enables the use of videos, allowing users to creatively promote their businesses by posting them on their timelines.
5. Rise of mobile video users
The number of smartphone users is increasing on a daily basis, and currently, 90% of customers utilize their mobile devices to watch videos. Additionally, a survey has revealed that the average time spent watching online videos per day has increased from 1.5 hours in 2018 to over 2.5 hours presently.
YouTube consistently reports an increase in mobile video consumption, which is unsurprising. Additionally, due to the immense popularity of video content, statistics indicate that 96% of consumers claim to have watched more online videos during the pandemic. Consequently, brands are now producing smartphone-optimized videos in order to attract their target audiences.
Catch up with the best practices for Social Media Video Marketing in 2023
people are using social media worldwide to inform their decisions.
It’s clear that businesses need to use these platforms to build a social network for business.
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1. Facebook
It is good for businesses and individuals to promote their brands, products, and services through video content
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Types of videos suitable for Facebook ?
- Product demos: Use product video demos and tutorials to show how they work and how they can benefit the users.
- Live videos:
Facebook’s live video feature is an excellent way to engage with your audience in real-time. Use these videos for Q&A sessions, product launches, or behind-the-scenes tours.
- Behind-the-scenes footage: This gives viewers an inside look at your business or brand.
- User-generated content: Testimonials or product interaction videos can build trust in your audience.
Duration of videos suitable for Facebook
- Live streaming on FB can be up to 8 hours of video.
- The ideal length for Facebook videos is between 30 and 60 seconds.
2. Instagram
Instagram has become a popular platform for marketers with more than one billion active users, offering a means to promote their brands and engage their audience. Given the significance of video content in the current digital era, it is advisable to utilize this platform as a tool for video marketing to establish a strong brand presence.
Types of videos suitable for Instagram
- Brand promotions: This is a great way to show your brand through products or services in action and educate your audience.
- How-to videos: These provide value to your audience and position yourself as an expert.
- Behind-the-scenes:
These show the brand’s culture to help you connect with your audience.
IGTV or Reels:
The two main video formats of Instagram, where IGTV is the longer form and reels are the shorter one.
- IGTVs must be at least 1 minute long and can be up to 1 hour long. Reels can only be 15 seconds long
3. Twitter
Twitter has over 330 million active users, making it one of the most popular social media platforms. Using videos on Twitter is a great method to engage your audience and communicate your brand message. The increasing popularity of video content on Twitter is expected due to the large number of users.
Type of videos suitable for Twitter
- Animated videos: Animated videos are a great way to add fun and creativity to your Twitter feed.
- Behind-the-scenes videos: The brand’s human side helps to build trust with your audience.
- How-to videos: Educational videos establish you as an authority in your industry.
- Live videos: These can help create a sense of urgency and excitement around your brand.
- Timely or news-related content: Following this approach, your video will appear on users’ timelines. Thus, it’s an effective way to connect with a wider audience and achieve your marketing goals.
- Presentation video: Using eye-catching content gives your clients an understanding of your business. This powerful tool is a great way to make a lasting impression and attract clients on Twitter.
- Answer tweets: Use a video to make your answer tweets more attractive, personal, and viral.
- Teasers: A pre-launch or intriguing video proves to be the most effective strategy. By generating buzz around your upcoming launch, you can get the audience talking to drive interest in your product or service.
4. YouTube
video for YouTube
different from other social media handles, marketers must follow certain practices that consider the platform’s unique features
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Types of videos suitable for YouTube ?
- How-to videos: These instructional videos show viewers how to do something. They provide valuable information to the viewer and can help solve a problem.
- Product reviews: They help viewers make informed decisions about purchasing a product.
- Vlogs: These are video blogs documenting a person’s daily life or experiences. They provide a behind-the-scenes look at someone’s life and can be entertaining.
- Interviews: Interviews with experts or celebrities can be popular on YouTube. These provide viewers with valuable insights and information and can be entertaining.
- Animations: They are captivating and tell a story or explain a concept. Thus, it can be popular on YouTube.
5. TikTok
TikTok, a social media platform, has gained worldwide popularity and become one of the top video marketing platforms, attracting over 1 billion active users.
Types of videos suitable for TikTok
- Lip-syncing and Music Videos: These are among the most popular on TikTok. It is easy to create and can be very entertaining.
- How-To and DIY Videos: How-to and DIY videos are also popular on TikTok. This type of content provides value to the viewer and showcases your skills or expertise.
- Challenges and Trends: Challenges and trends are a fun way to engage with your audience on TikTok. You can take part in existing challenges or create your own.
- Comedy and Entertainment: TikTok is a platform that values humor and entertainment. Creating funny and engaging content is a great way to build an audience on TikTok.
- Educational Content: Educational content is also popular on TikTok. You can make videos to teach viewers and provide valuable information.
