The fact that e-commerce is here to stay is not a secret.
Due to the increase in online shoppers, retailers need to put in great effort to gain attention.
If you do not have enough funds for advertisements, will you be inevitably forgotten in the online world?
Under no circumstances.
Wouldn’t it be great news for you, as an online retailer, that over half of consumers have a preference for shopping online?
Due to the expansion of online marketplaces and the abundant options accessible to consumers, it is challenging to capture the necessary attention to generate traffic and income.
Today, I will provide e-commerce tips that can help you attract more visitors to your site, all without incurring any costs through paid advertisements.
Many of these tips are surprisingly easy to implement, which is the best part.
What Are the Benefits of Using Non-Paid Strategies to Increase E-Commerce Website Traffic?
Not always the case, many marketers concentrate on paid e-commerce strategy in order to surpass the big brands, believing it is the only way to do so.
With the majority (95 percent) of website traffic directed towards the first page of Google, you can find all the traffic you desire right at your disposal.
One of the primary advantages of non-paid e-commerce strategies is that you can generate traffic without spending money. Instead of exchanging dollars for results, you exchange time or resources for sales.
Focusing on non-paid traffic also brings the advantage of creating a website that is better and easier to use. According to a study conducted by Amazon Web Services, if online shoppers have a negative experience on a website, 88 percent of them will not revisit it.
Why would they, considering there are so many options available for e-commerce shopping?
We are overwhelmed with choices. The standard for errors and user experience issues is decreasing.
By thinking unconventionally, you can develop a truly sustainable business. Unlike paid advertisements, which result in a significant decline in traffic once the budget is ceased.
Over time, SEO, email marketing, and on-page experience yield long-term results.
Organic Search
In a perfect world, your website would be discovered by everyone without any effort. When individuals look for their point of interest, your website would rank highest! However, how can you achieve that? The most effective method to improve search results is by creating an abundance of content on your website that includes keywords. Whether it’s webpage content or blog posts, you need to offer a substantial amount of valuable, educational content, especially content that contains the keywords your customers frequently search for.
By following a consistent blogging schedule, producing extensive content offers that will attract visitors to your website and prompt them to provide their email addresses or create accounts, and establishing yourself as an authority in your industry, you will enhance your organic search rankings and consequently drive more traffic to your site.
If you have a content management system (CMS), you can use it to host and publish your blogs and long-form content. WordPress remains the most popular CMS available, but there are also several new options to choose from.
Social Media
If you want to increase traffic, it is essential to utilize social media. Despite the existence of numerous platforms, do not feel overwhelmed. Identify the platforms preferred by your audience and focus your efforts on those platforms.
- Twitter— About one-quarter of U.S. adults use Twitter, a figure that’s remained relatively consistent over the past few years. Twitter’s short-message style tends to attract young, educated, busy tech-centric people, which is why its advertising success stories include so many B2B and SaaS businesses.
- LinkedIn— Don’t just think of LinkedIn as a place for employment ads. Its market – educated, upper-income professionals – includes people who like to be experts. They’re interested in new software and industry trends that keep them on the cutting edge.
- Facebook— More than 1.2 billion people use Facebook every day. If your software is geared towards people outside the U.S., keep in mind that Facebook is making fast headway in developing countries and emerging markets.
- Instagram— Now merged with Facebook, Instagram has an audience that skews younger and more female than Facebook. Its photo-focused format attracts storytellers – people like photographers and designers who build scenes for a living.
- YouTube— Average YouTube watch time continues to grow. According to Google Analytics. YouTube reaches more 18- to 49-year-olds than any cable network in the U.S., and people spend an average of 40 minutes using it each time – a very long period, by internet standards. Use YouTube as a traffic source if your software is focused on learning because people watch it to educate themselves: how to cook, how to do home repairs, how cars work, and so on.
- Pinterest— If your digital product targets women, Pinterest should be on your list – especially if it has anything to do with popular pins like decorating, clothing, and cosmetics. Women are overwhelmingly Pinterest’s base, according to Alexa, the online analytics tool.
Although it may be tempting to disregard emails as outdated, they still play a significant role in our daily routines. With an astounding 74 trillion emails being sent annually, it is evident that when businesses approach email communication ethically and naturally, their messages are well-received.
Ecommerce businesses have the option to send helpful tips through email, share informational graphics, notify individuals about webinars, and encourage repeat purchases. This method is simple and effective, as it helps to maintain customer engagement throughout the entire buyer’s journey. By providing gentle reminders and creating more opportunities for interaction, it aids in guiding customers towards a successful conversion.
Mobile Optimizations
Are you potentially losing out on additional traffic by not having a mobile-friendly ecommerce site, considering that mobile devices are now more frequently utilized for internet access compared to desktop machines?
If you take into account the fact that 64% of conversions are carried out through mobile devices, the answer to the question is affirmative. Making sure that your website is operational on both desktop and mobile devices will automatically enhance both your traffic and conversion rate.
Start a Referral Program
If you do not currently have a referral program for your e-commerce store, it is still possible to begin and benefit from leads that come from referrals, as they have a higher conversion rate of 30 percent compared to any other marketing method.
Remember to rephrase the text below step by step while preserving the original meaning. Do not include additional details or omit any information. Remember, the rephrased version does not need to be complex.
For instance, consider GetResponse. Each referral to the software earns you a $30 account credit.
It’s as simple as offering something valuable to your existing customers for every customer they refer to you.
To begin, locate a referral program platform, and then utilize these tips to generate sign-ups.
Optimize Your CTAs
It is crucial to capture email addresses through your CTAs because only approximately two percent of your web traffic will convert on the initial visit.
To determine what is effective, you must conduct experiments. Even a small element, such as the color of your CTA button, can have an impact.
By switching their CTA button from green to red, Performable discovered that their conversion rate increased by 21 percent.
To determine the effectiveness of different CTA buttons and phrasing, conduct A/B testing by trying various options and comparing the results.
In addition to testing your CTA colors, you can also test your CTAs.
- copy
- placement
- font type/size
- including images
- landing page
- Offer
