Referral programs are being used more and more to drive a company’s growth, thanks to the accomplishments of companies like Dropbox and Airbnb.
This type of word of mouth acquisition is effective due to the fact that 92% of individuals express their trust in peer recommendations over traditional advertising.
To successfully launch your referral program, it is important to request referrals from the people who are most likely to recommend your product, such as your power users and those who have gained the most from using your product.
The process includes executing manual queries on data for constructing audience segments, downloading and formatting CSV files, uploading them to various tools, and repeating this procedure monthly to prevent data from becoming outdated.
Fortunately, there exists a method to automate this process.
Here, we have examined a variety of tools to provide you with an understanding of the current availability of referral marketing software.
Marketing Software Tools
1. Referral Factory
Referral Factory has developed a referral marketing solution that is extremely user-friendly and aimed at assisting you in gaining more customers through referrals. Their solution enables you to create your own referral program within a short span of 5 minutes. This is facilitated by offering access to a wide range of pre-designed referral program templates, totaling over 1000, which can be easily duplicated and implemented as your own. You have the option to either replicate a referral program from their templates or construct your own referral program from the beginning.
The unique aspect of Referral Factory is that there is no requirement to install tracking scripts on your website. This eliminates the need for developers to assist marketers in implementing their basic solution. The referral software includes a ‘page builder’ feature, allowing users to create personalized pages for capturing referrals that align perfectly with their brand’s look and feel.
2. Refersion
Refersion serves as a referral marketing tool and an influencer marketing platform in addition to its main function as an affiliate marketing network. If you are engaged in eCommerce, you have the option to incorporate Refersion into your online store. This can be done through a dedicated app designed for Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee, or through a personalized integration using Refersion’s API.
After setting up an eCommerce integration, you proceed to input existing affiliates and influencers into Refersion.
Refersion offers a platform where you can create and share an “Offer” that outlines your requirements and payment details. It allows you to include trackable links and coupon codes. Additionally, Refersion assists in setting up a personalized landing page. It is versatile enough to enable you to design your offers according to the specific needs of each campaign. For instance, you have the option to choose a fixed commission rate or create a complex performance-based payment structure with multiple tiers.
3. CrewFire
CrewFire, a Software as a Service (SaaS) platform, focuses on ambassador and influencer marketing. It assists in increasing engagement on Instagram, Facebook, Twitter, and other social media platforms by generating more likes, comments, and views. The platform engages brand ambassadors, rewarding them for their contributions to business growth and nurturing a supportive ambassador community.
CrewFire offers referrals and word-of-mouth marketing as one of its main services. Additionally, the platform provides a comprehensive solution for managing your affiliate program and compensating your ambassadors. This includes rewarding them for creating user-generated content, sharing content and resources, and actively engaging in your social channels.
4. Friendbuy
With its lightweight code snippets, Friendbuy aids in the swift and effortless launch of your referral program.
The widget templates provided by Friendbuy are designed to be mobile-friendly and optimized for promoting easy sharing. Referrals can be activated on your site or within your mobile app.
It has the ability to automate fulfillment for various types of rewards such as coupon codes, account credits, loyalty points, gift cards, and more. With its strong algorithms for detecting fraud and its flexible reward criteria, it assesses each purchase to guarantee that the reward eligibility meets high standards.
By taking a step-by-step approach, you can enhance user referral by conducting easy A/B testing for each stage of the referral process. Try out various offers, creative elements, and messaging to determine what encourages more sharing and conversions. Friendbuy simplifies the process of creating different versions and measuring progress for all of your essential performance indicators, allowing you to swiftly change course when you find a winning element.
5. InviteReferrals
InviteReferrals is a referral program software that is both powerful and easy to integrate. It assists in the growth of your business and the acquisition of new customers through referral marketing. It seamlessly integrates with various eCommerce platforms such as WooCommerce, Shopify, Magento, MailChimp, and more.
Referral Program Widgets are able to function effectively on all devices and platforms by automatically adjusting to their specific requirements.
The InviteReferrals mobile application allows customers to invite their friends through the referral program. When friends accept the invite, they proceed to install the mobile app. Subsequently, InviteReferrals sends coupons via email to the referrer as a reward for successfully driving a referral install.
6. Mention Me
Mention Me offers a refer-a-friend platform that is customized for your brand and effectively captures word of mouth sharing.
By conducting cohort-based A/B tests on all campaign elements, you can observe an improvement of 3-7x within the initial six months. The Mention Me platform facilitates “Name Sharing,” which enables the capturing of offline discussions. By simply providing the name of the referrer, friends can avail themselves of the offered discounts.
Mention Me provides rewards to both new customers and their introducing friends. You possess full control over each aspect of your campaign and have the ability to observe real-time results on your referral dashboard.
7. Ambassador
One of the strengths of Ambassador is its ability to serve as an all-in-one referral software. With Ambassador, you can manage referral, affiliate, partner, influencer, and advocate programs all in one place. These various types of marketing all share a common structure.
- Identify your ambassadors – customers, affiliates, influencers, partners, employees, and others
- Enroll your ambassadors in targeted and personalized referral campaigns
- Track your ambassadors and monitor their key performance indicators
- Reward your ambassadors with customized incentives and automate the reward process
The ambassador provides various referral marketing opportunities, allowing you to customize referral programs for different types of customers. You can offer unique rewards and messaging while effectively monitoring and analyzing each segment and all activities. They also offer pre-built integrations with eCommerce, CRM, and billing systems, as well as JavaScript and an Open API.
Wrapping Things Up
In this post, we have provided you with an overview of the referral marketing software currently accessible. To find a suitable one for your requirements, analyze the features and advantages of these products. By utilizing one of the referral marketing tools discussed in this post, you can automate numerous tasks related to rewarding your clients for referrals.
