Is the idea of reaching the top of Google and increasing organic traffic from search engines something that seems unattainable and far away?
SEO, or Search Engine Optimisation, involves enhancing your website’s performance to achieve higher rankings on search engine results pages, resulting in increased organic traffic.
We implemented proven strategies to boost the traffic on our blog.
It may be enticing to write about anything that sparks your interest, such as the most current industry subject, recent developments, or simply a spontaneous outburst. However, these kinds of posts have a brief duration of relevance.
After publishing, you may observe a surge in traffic. However, as interest in the news, trend, or fad diminishes, the traffic to your blog will gradually decrease until it reaches zero.
The solution is to write about topics that people search for consistently.
You’ll continue to receive consistent and passive organic search traffic as long as your article maintains its ranking on Google for relevant search queries.
Identify your target audience and competitors
Finding Your Target Audience
To enhance rankings and increase organic traffic, it is necessary to identify your target audience and comprehend the techniques to attract them.
Here are our quick steps to identifying your target audience using Google Analytics, which provides valuable insights into the visitors of your website. With Google Analytics, you can accurately determine who is visiting your website, their location, and the pages they browse before leaving your site.
- Step 1: Find out who is visiting your site. Look at demographic data in Google Analytics and identify commonalities among visitors — group them into demographics based on factors such as age, location, gender and interests.
- Step 2: Investigate whether those visitors are converting. It’s great to have an audience, but if it’s a passive audience that doesn’t actively purchase, sign up or do what you want them to do, you might need to tweak your marketing efforts and either provide a more enticing offering or look to appeal to a different audience.
- Step 3: Gather in-depth information about the visitors you want to attract. Now that you know who’s visiting your website, how valuable those visitors are and who you want to attract, start gathering as much insight as you can into their location, the devices they use, and their interests, hobbies and preferences — anything that can help you get to know them better.
- Step 4: Segment those visitors into personas. Visitor personas are an excellent way to understand your target audience and know who you’re trying to attract with your website content. You can follow our step-by-step process to help you design your own buyer personas.
Identifying Your Key Competitors
By conducting research on the highest-ranking websites for the keywords you want to target, you can identify your “key competitors”. These competitors are the websites that you’ll need to surpass in order to enhance your rankings and achieve dominance.
Also, examine social media platforms to identify competitors who are experiencing an increase in followers on Facebook, video views on YouTube, and active participation on relevant forums or networks. Keep track of any advertisements they utilize during your research, such as PPC, retargeting, or banner advertising. Additionally, consider other avenues where they display activity, like partnerships with industry publications, Instagram influencers, or magazines.
By engaging in this crucial preliminary process, you are gradually forming an understanding of the level of familiarity and success that each rival possesses. By doing so, you can assess the amount of progress required to catch up with them and surpass their achievements.
Create an on-site content and SEO strategy
After setting your SEO goals and identifying your personas, competitors, and competitor strategies, it is time to develop your own on-site content and SEO strategy. Begin by determining the content priorities that should have top priority, considering your current content infrastructure and SEO goals.
A content and SEO strategy usually involves making technical improvements and optimizing on-page content simultaneously. This approach allows for a holistic view of page enhancements and ensures that the sitemap is only resubmitted to Google after all changes have been made, maximizing the potential for better rankings and organic traffic.
In order to improve your SEO campaign, it is important to first identify the topics that are crucial to your business. Within these topics, group keywords that you want to rank for. It is advisable to select keywords that have the potential to drive conversions or hold high value for your business. Additionally, ensure that these keywords have significant search volumes, as a higher ranking can greatly impact the success of your SEO campaign. Once you have chosen the topics and keywords, map them to the appropriate target pages. Evaluate the prospective value of each page to your business and prioritize accordingly. Finally, examine the current on-page content and technical SEO setup of these pages in order to identify areas that require improvement in order to achieve desired results.
By following a logical sequence of steps, you can create a feasible content and SEO plan that aligns with your overall strategy. Initially, you must prioritize a list of pages to focus on, identify specific topics and keywords to optimize them for, and establish action points to enhance their performance. Subsequently, delegate the work and establish reasonable timeframes and milestones for editorial tasks, uploading content, conducting checks, and ensuring ongoing maintenance.
