Automation is increasingly important in our fast-paced digital society. Rather than being a luxury, it is now seen as an indispensable tool for businesses. Consequently, companies of all sizes are actively seeking out automated marketing platforms to enhance efficiency and attain superior outcomes.
Marketing automation software, at its best, goes beyond automating repetitive tasks and also assists in lead generation, nurturing, conversion, as well as providing analytics and reporting. These platforms are continuously improving to cater to the needs of both small and enterprise businesses, offering advanced solutions.
In 2023, the process of selecting the appropriate software includes a range of choices, ranging from sophisticated AI-driven marketing automation to comprehensive platforms that combine email marketing, social media management, and CRM. Additionally, there are tools tailored for B2B companies that seamlessly integrate with Salesforce CRM. As technological advancements continue, these tools will become increasingly proficient at facilitating individualized and effective customer interactions.
Our objective in this article is to assist you in exploring the top marketing automation platforms in 2023. This entails finding the most suitable marketing automation tools that match your company’s size, industry, budget, specific requirements, and user-friendly automated platforms.
What are automated marketing platforms?
Automated marketing platforms assist businesses in enhancing efficiency and effectiveness by streamlining and automating their marketing tasks.
Among other capabilities, these platforms leverage technology to automate tasks that are repetitive in nature, including email marketing, posting on social media, and executing ad campaigns. Additionally, they offer features such as analytics and data insights, customer data management, and personalization options.
By utilizing marketing automation platforms, businesses can improve their marketing efforts, save crucial time, reduce human errors, and ultimately attain better results.
Why use marketing automation platforms?
Marketing automation tools enable you to dedicate more time to creating innovative solutions, enhancing your closing ratio, and elevating the quality of your leads. These tools allow you to focus on crucial daily responsibilities, thus assisting in the expansion of your business.
Best marketing automation tools for growing business
1. Salesmate
Salesmate is a comprehensive CRM that incorporates a marketing automation tool, supporting teams in increasing revenue by automating their entire business process.
Salesmate’s marketing automation feature is powerful, allowing users to effortlessly create multiple processes. It is widely regarded as one of the top marketing automation software options. Additionally, Salesmate offers a 15-day free trial.
2. Circleboom Publish
Circleboom Publish is a highly extensive platform for automating and scheduling social media, catering to a wide range of platforms such as Twitter, Instagram, Facebook, Pinterest, LinkedIn, Google My Business, and TikTok.
3. HubSpot
HubSpot takes the lead in the market for marketing automation tools. With its user-friendly visual interface, the HubSpot marketing automation platform allows you to effortlessly create robust automated workflows.
4. Marketo
Adobe’s Marketo Engage is a prominent marketing automation solution that provides a wide range of automation features suitable for any advancing business. This robust tool encompasses email marketing, lead nurturing and scoring, and analytics in its exceptional set of marketing automation capabilities.
5. Pardot
Pardot by Salesforce is an additional powerful tool for B2B marketing automation. It allows for collaboration between the marketing and sales teams, facilitates engagement with buyers, improves deal closing, and helps establish long-term relationships.
6. ActiveCampaign
ActiveCampaign is a marketing automation tool that is perfect for simplifying and enhancing automation processes. It includes automated follow-ups, strong integrations, and contact segmentation.
7. EngageBay
EngageBay is a marketing automation software that assists small businesses in increasing revenue and enhancing online customer interactions. It enables companies to automate various tasks such as sending emails and SMS, as well as evaluating leads according to their actions.
8. Flipsnack
Although not a typical marketing automation tool, Flipsnack aids businesses in generating polished online magazines, brochures, catalogs, and similar materials. It provides certain automation features such as scheduled publishing and automatic distribution on various social media platforms.
9 . Mailchimp
Mailchimp, renowned for its email marketing services, is a marketing automation platform extensively utilized that provides various features such as email templates, A/B testing, analytics, contact segmentation, and more. Over the years, Mailchimp has expanded its offerings to encompass a diverse array of marketing tools, such as landing pages, social media ads, and CRM.
10 . BIGContacts
BIGContacts is a comprehensive business tool that combines CRM and marketing automation. With its user-friendly interface, this tool is suitable for businesses of any size and can be used across various industries, ensuring a dependable option.
11. Brandwatch Influencer Marketing Software
Brandwatch is an exceptional multi-channel marketing automation tool that allows businesses to effectively handle, streamline, and evaluate their marketing efforts on different social media platforms.
Brandwatch’s cross-channel scheduling and publishing features are at the core of its functionality. With a single centralized platform, you can create, schedule, and publish content on various social networks like Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, and more. This ensures consistent messaging across channels and enables you to engage your audience wherever they are most active.
12. Campaigner
Campaigner is a tool for email marketing automation that provides additional capabilities for multi-channel marketing automation. It comes with features like lead scoring, automation workflows, and analytics. With its advanced email marketing automation features, Campaigner is a valuable tool for businesses seeking to develop complex email campaigns.
13 . SharpSpring
SharpSpring is a versatile and powerful marketing automation platform designed for businesses of any magnitude. It primarily concentrates on automating sales and marketing processes to enhance the conversion rate and offer improved customer satisfaction.
14. Omnisend
Omnisend, an e-commerce automation tool, offers strong automation workflows, pre-built automation for cart abandonment, transactional emails, welcome series, and more to help you automate your marketing processes across various channels.
15. Oracle Eloqua
Oracle Eloqua is designed to optimize your marketing and sales efforts. This versatile marketing automation software allows efficient management of B2B marketing campaigns across multiple channels, ensuring effective lead nurturing throughout the entire process.
Conclusion
Marketing automation platforms enhance efficiency in various marketing activities, enhancing customer engagement and boosting sales revenue. Furthermore, they streamline mundane tasks, allowing marketing teams to prioritize strategy, ultimately facilitating data-driven decision-making with the support of comprehensive analytics.
Strategic usage, including appropriate setup, regular maintenance, and ongoing performance review, ultimately determines the success of these platforms, which offer long-term cost savings and consistent ROI thanks to their scalability, despite the initial investment.
By utilizing an appropriate multi-channel marketing automation software, businesses can ultimately enhance their marketing ROI, boost customer engagement, and foster revenue growth. This allows businesses to gain a competitive edge and establish enduring customer relationships.
