Using email marketing is an effective means to connect with your clients. Its advantages include lead nurturing, improving brand recognition, and facilitating sales of your merchandise.
What is email marketing?
The tactic of sending emails to existing and prospective customers in order to enhance brand recognition, promote interaction, cultivate potential buyers, or generate purchases is known as email marketing.
Email cannot be disregarded or overlooked as a business. The statistics reveal that globally, there are over 4 billion email users which constitute more than 50% of the world’s inhabitants. By the year 2022, $1 spent on email marketing yielded an average ROI of $36.
Top 6 benefits of email marketing
The utilization of email marketing can provide great advantages for a business. Specifically, we have identified six impactful benefits that can positively affect the business’s profits.
1. Increase brand awareness
Subscribers can be informed about your brand, products, and services through your email campaigns, which can contain useful resources, educational materials, news updates, and other content.
Creating brand awareness requires aligning your email content and design with your brand identity.
2. Generate website traffic
Using email is a highly effective means of increasing website traffic. By offering previews of recent articles, subscribers can be enticed to view the full versions on your blog. Additionally, incorporating calls-to-action in promotional emails is an excellent method for directing subscribers to your landing and sales pages, allowing them to gain more knowledge about your products.
3. Drive sales and revenue
Using emails is an effective method to showcase your products and services to potential customers and test out various promotional strategies to boost your earnings. A few examples include presenting bargains and free shipping offers to spur sales, preparing compilations and assortments that highlight particular items, and practicing upselling and cross-selling methods to enhance the average purchase value.
4. Boost other marketing channels
By using email, you can consolidate your marketing channels and direct customers to various other touch points, such as blogs, landing pages, social media, and events held in person. One way to accomplish this is by requesting new customers to write reviews on your Facebook page or launching an Instagram challenge and encouraging subscribers to join in.
5. Keep customers engaged
Emails provide ample opportunity for message experimentation. The variety of email campaigns available enables creativity, as well as keeping customers engaged and enthusiastic about your brand. Furthermore, this leads to better brand retention in the minds of customers.
6. Gain valuable business data
Through email, you can gather customer information and gain insights into their actions. One method to achieve this is by analyzing metrics, as well as distributing feedback forms and surveys. Take advantage of this knowledge to enhance your emails, enterprise, commodities, and amenities.
Automated workflows can be established using email marketing tools to send emails triggered by a customer’s particular actions. An example of this is sending a greeting email immediately after a contact subscribes to your newsletter.
Automation not just conserves your time and energy, but additionally ensures sending the appropriate email to the intended recipient at the appropriate time potentially diminishing human errors and delays.
Types of email marketing campaigns
To effectively use email marketing, it is crucial to have a well-rounded approach as there are multiple types of emails that can be sent to your audience. Leveraging email in diverse ways can enhance the effectiveness of your overall strategy.
Welcome emails
The first email that a subscriber receives when they sign up to your email list or make a purchase is known as a single welcome email or a series of welcome emails.
Welcome emails provide an excellent opportunity to acquaint new contacts with your brand, products, and/or services, given their average open rate of 50%.
Welcome emails that are concise and encourage action are considered the most effective. Their primary goal is to lead recipients to their next course of action.
One strategy for encouraging new customers to leave a review on your website is to incorporate a request for feedback within your welcome email, particularly if you are selling tangible goods.
Newsletter emails
Email campaigns that take the form of newsletters are highly favored among email recipients.
Their content is typically not promotional, and companies have the option to communicate industry developments and news, advice, strategies, collections of blog entries, and other topics to their audience.
Regularly scheduled newsletters, whether weekly, bi-weekly, or monthly, serve as effective instruments for establishing trust and cultivating enduring relationships with patrons.
Promotional email campaigns
There are various formats that a promotional email may adopt, but its ultimate objective is to advertise a certain product, service, or ongoing sale to your target audience.
To make potential customers aware and enable them to benefit from sales events, companies would be smart to include email in their comprehensive marketing strategy.
Plus, with the ROI and conversion rates we’ve talked about email marketing boasting, of course you want to use it to promote your business’s offerings.
Cart abandonment emails
Emails sent to shoppers who have added items to their cart but did not complete their purchase are known as cart abandonment campaigns.
As individuals who have already demonstrated an interest in your store and merchandise, cart abandoners can be enticed to return through reminders, inducing a sense of urgency, and presenting incentives such as promotions or free delivery.
Seasonal marketing campaigns
Emails that are sent at particular times, such as holidays, seasons, and others, are called seasonal emails. These emails are ideal for advertising products or services that are relevant to that particular time of the year.
Other email marketing campaign types
You could also think about sending different email types to promote your brand, such as:
- Re-engagement emails: Emails that attempt to get non-engaged email subscribers to re-engage with your content by opening the email, clicking a link or even making a purchase. Subject lines are often, “We miss you,” or “Are you still there?”
- Announcement emails: These email campaigns announce new products, sales, events, holidays, and anniversaries to subscribers.
- Triggered email series: These emails are triggered based on specific actions of your customers. For example, a welcome series can be triggered as soon as a contact joins your list, or an abandoned cart series can be triggered three hours after a shopper abandons their cart.
- Post-purchase drip: These emails are sent after a customer buys from your store to maximize their experience and increase your revenue. For example, you can update subscribers on their shipments, ask for a review and offer a discount on their next order.
- Connect-via-social campaigns: These emails allow subscribers to connect with your brand on social media. You can incentivize this by offering subscribers free credit or loyalty points for following you on your social media handles.
- Testimonial request emails: These email campaigns are sent to gather feedback and reviews from existing customers. You can ask subscribers to leave a review on your website or social media, or give a star rating on a review platform.
How to Combine Instagram and Email Marketing
Instagram is one of the social media platforms you can use to create more awareness for your business and grow your brand.
By having a presence on this visual platform with approximately 1.35 billion users, you can be confident that your reach will be significantly extended.
Email marketing is a highly effective marketing tool that promises significant returns. For every dollar you invest in email marketing, you can anticipate earning an impressive return on investment of $40. Additionally, emails serve as helpful reminders to customers about your business’s offerings and the value they provide.
Which marketing platform would be the most suitable option for your business?
Can you use both Instagram and email marketing to enhance your marketing tactics? The answer is yes. To do so effectively, implement these five reliable tips for using Instagram in your email marketing strategy.
1. Collect Email Addresses from Instagram Followers
Using Instagram can aid in expanding your email contacts by optimizing your Instagram bio to encourage more individuals to sign-up and access your marketing emails. Since the bio is likely to be the first point of contact, embedding the link to the sign-up form within it is crucial.
Using link-sharing tools like Linktree or Lnk.bio can assist you in having additional links, since Instagram only permits one link in your bio.
It is important to inform your target audience about the reason for collecting their email addresses and assure them that their personal data will not be mishandled. It would be ideal to include a link to your privacy policy in the sign-up form to give potential customers a sense of security and confidence in providing their email and other personal information.
Regular email address verification is necessary as you expand your list to confirm their accuracy and activation status. A well-maintained email list guarantees successful delivery to the intended recipients.
2. Segment Email List Based on Interests Shown on Instagram
Utilize Instagram to acquire the necessary information for categorizing your email list. Consider the fact that your Instagram followers are possibly the same individuals who joined your email list (not definite). Hence, you can utilize the insights obtained from your Instagram audience to further split your email list. Incorporating this strategy is a valuable email marketing tip focused on Instagram.
Why is it crucial to segment your email list? Segmenting enables you to send emails that your audience is genuinely interested in.
To optimize your Instagram email list segmentation, utilize your Instagram Insights dashboard, as the platform offers minimal information about your followers. By analyzing their engagements on this social media channel, you can determine their interests effectively.
By simply accessing the menu on your Instagram profile and selecting “Insights,” you can view valuable data to enhance your email marketing campaigns.
Observe the particular items or subjects that are receiving the highest number of likes, comments, and shares and utilize this data to divide your email list. Also, take note of the content structure they favor.
To illustrate, a certain group of your Instagram followers may have a higher preference towards videos than posts. In contrast, some may favor lengthy posts over infographics. This can serve as a hint regarding the nature of email content you ought to distribute.
By using Instagram Insights, you can obtain information about the primary geographic area where your audience is situated, as well as their gender. The screenshot showcased above demonstrates what this data looks like on Instagram.
These are the demographics of the people interested in your Instagram content. So, based on this data, when you create email content, you’d probably have an email campaign for those from the US, one for those in Australia, one from those in India, and so on.
3. Cross-Promote Content
Cross-promotion is among the foolproof ideas enumerated on our list of email marketing Instagram tips. It entails sharing excerpts from your emails on your Instagram account, as well as posting your Instagram content through emails.
By following this approach, you can attain multiple benefits. Your email subscribers will have the opportunity to engage with you on Instagram, where they can leave comments and send direct messages whenever they please. In addition, your Instagram followers will be able to sign up for your emails, enabling them to receive in-depth details on your brand.
For example, Urban Skincare Centre releases email previews on their Instagram account to attract their intended audience to subscribe for complete content.
To generate a greater interest in your email content, you can use captivating Instagram reels or carousel posts.
Not only is this an excellent method for advertising your Instagram content, but it also aids in gathering Instagram followers.
Furthermore, include the Instagram icon that directs to your profile in your email campaign material. This way, potential customers can effortlessly click on the icon and reach your Instagram page. Ultimately, the aim of cross-promotion is to inform your audience that your brand is available on their preferred social media platform.
In Closing
By combining Instagram with email marketing, you can enhance your marketing endeavors and effectively communicate and captivate your intended audience. You were provided with Instagram email marketing strategies that can optimize your utilization of these platforms.
