Is it really as simple as that?
I suppose like most things, it’s easier to say than it is to do. Have you ever stopped to think about how your best thinking – your very best thinking – has gotten you to where you are today? How does that feel?
Isn’t it interesting that as we grow up, our thinking is influenced by our family. If your parents were entrepreneurs, would it be easier for you to be one too? I think so.
Similar to Robert Kiyosaki’s “Poor Dad”, we have been taught to go to school; get good grades; get a high paying job; work hard; live below your means; save money; and have a good retirement plan.
And his rich dad would tell you that very few will ever get rich following that plan.
Cash Flow Quadrant
In many of his books, Kiyosaki talks about the difference in core values between an employee (E) and a big business owner (B). They think differently.

The employees, ‘E’ quadrant, are looking for a safe, secure job with benefits and steady paychecks. That’s extremely important to them – and there’s nothing wrong with that.
The big business owners, ‘B’ quadrant, are looking to build a business, complete with systems and networks, and hire smart people to run it for them. People work hard for them.
How hard is it to go from the ‘E’ quadrant to the ‘B’ quadrant? This is what we’re asking people to do as we’re inviting them into our entrepreneurial ventures.
The employee wants safety and the businessman wants freedom. Is your desire for freedom strong enough to change your thinking?
Is The System Broken?
For those who are following all the rules, trying to live their lives as they’ve been instructed, they’re finding it more difficult to build their financial wealth.
Do you get the feeling that something is very wrong? For every step forward you’re taking that you’re taking two steps backward?
You’re working long hours and getting your 2-3% annual raise, but you’re just living day to day.
How are you supposed to build financial security and wealth when you can barely make ends meet?
It’s just not working the way everyone told you. Is it time to change your outlook, to change your thinking?
Can you make the shift from playing it safe as an employee to wanting your freedom as a business owner?
Can you make the transition from trading time for money to building a business?
If done properly, building your business will generate residual cash flows for the rest of your life (and can be passed on to your heirs).
As a business owner, you are building something you own. Kiyosaki’s rich dad would ask him why he would work hard at a job for something that he’ll never own.
And although people in the ‘E’ quadrant believe their jobs will keep them safe and secure, they really have no control. They can get fired at any time – even if they’re the model employee.
His poor dad told him to work hard for his money (employee). His rich dad told him to get his money working hard for him (building a business)!
Change Your Thinking, Change Your Life
Are you going down the river without any paddles – going wherever the river will take you? Or are you paddling like crazy to put yourself and your family in the best position to win in life?
Working your butt off so that you will have the residual cash flows for life?
Is it time for a change? Are you ready to change your thinking and change your life? It might not be easy, but it will certainly be worth it!
If you know the ‘E’ quadrant will not provide the life you desire for you and your family, come explore the ‘B’ quadrant.
Let me know what questions you have. I’m happy to help!
To your success!
Dan
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