What is organic traffic?
Organic traffic pertains to website visitors who come across your site through unpaid or organic search results, while paid traffic signifies the visitors acquired through paid advertising. Organic visitors are those who discover your site by searching through search engines like Google or Bing, without being referred by another website.
Regularly publishing quality and relevant content on your blog is a simple method of enhancing your website’s organic traffic. Nonetheless, it’s not the only approach for attracting fresh website visitors. SEO (search engine optimization) is a subset of online marketing that concentrates on boosting organic traffic.
Website owners crave for organic traffic because it is free and acquired from the site’s search engine results. This type of traffic is obtained when users perform searches on search engines like Bing, Yahoo, or Google.
Where do you see organic traffic in Google Analytics?
To analyze organic and SEO traffic in Google Analytics, the first step is to access the Channel Grouping report found under Acquisition/All Traffic/Channels. This report allows you to view website traffic from different sources, including Organic Search. By analyzing the Organic Search indicators, you can evaluate the success of your SEO optimization. The report provides insight on landing pages, top keywords, and other relevant metrics. It is considered one of the most crucial reports for evaluating SEO results.
Google provides the Analytics application at no cost to track the activity of a site with a website analytics tool. This tool is commonly utilized by website owners to view website metrics such as overall traffic, average visitor duration, number of pages viewed, traffic source types (direct, organic, referrals, paid), and the keywords responsible for the organic traffic.
By analyzing the data presented in the account, we can determine the traffic quality and its origin. Google Analytics is an essential tool for monitoring web campaigns, regardless of whether they are comprised of organic or paid traffic. By scrutinizing targeted keywords, we can assess their efficacy and prioritize tracking conversions. In addition, we can analyze how long visitors stay on the site, how many pages they navigate, and bounce rates after using these keywords.
The significant rise in the proportion of “not provided” traffic has raised concerns among those who closely scrutinize a website’s traffic sources through Google Analytics. Essentially, this traffic comprises organic traffic originating from search engines, which are traced back after accessing the displayed results for various keywords. On October 18, 2011, Google made an official announcement about this measure, stating that it aims to safeguard search engine users. Since then, Google has enforced secure searches.
Although the percentage of traffic not provided was over 85%, it is possible to determine the keywords that brought traffic and the corresponding traffic volume using Google Search Console. By linking the Search Console to your Analytics account, you can view all the information from Search Console integrated with conversions in Analytics. This enables you to identify the most effective keywords in terms of conversions and concentrate on boosting organic traffic and sales through them.
Enhancing the duration spent by a user on your website or online store after accessing a page can indicate a positive visitor experience, as evidenced by a higher number of page views per session and decreased bounce rates. Following this, the focus should shift toward improving conversion rates, or the actions taken by users once they arrive on your site – this marks the beginning of the entire order process. It’s essential to recognize that Search Engine Optimization is a constantly evolving field, and appropriate steps must be taken to adapt to these changes.
What is direct traffic?
Direct traffic encompasses all users who have manually typed in a website’s URL into their browser’s search bar or clicked on a site’s link through the “Favourites” function of their browser. Additionally, direct traffic includes clicks on links from non-indexed documents. However, caution must be exercised when analyzing this data as it may include visits from internal staff, partners, or current customers who need to access their account. Nevertheless, an influx of direct traffic also indicates significant brand recognition as users are spontaneously navigating to the site.
Gaining fresh visitors is crucial, but keeping them is of greater significance. Direct traffic is a critical indication of the website’s vitality as it originates from relevant visitors. Analyzing a site’s traffic quality involves assessing the number and share of direct visits, as well as the actions of those who landed directly on the website. In Google Analytics, direct traffic falls within predefined segments, easily accessible with a few clicks, and is imperative in assessing the site’s traffic quality. Web analytics tools separate traffic by its origins and label direct traffic uniquely.
Difference between organic and direct traffic sources
We have two distinct sources: search traffic and direct traffic. However, if someone types the exact website address into a search engine, it is referred to as branded search traffic. Traffic serves as the measure for a website. The primary objective of any website is to gain traffic since a significant number of visitors translates to a vast customer base, which in turn generates revenue. Therefore, it is vital to understand the different forms of traffic, as well as the tactics required to attract and retain visitors.
Direct traffic refers to the number of times the site is accessed directly, without any reference from a search engine. This category of visitors includes individuals who frequently access the website directly. As previously stated, Google views the duration of time spent on the site as a crucial measure of the quality of the content offered, which can enhance the site’s domain authority.
5 Reasons to Repurpose Your Old Blog Posts Right Now
1. Expand your audience
Regularly posting and maintaining an active presence is a powerful strategy to increase your followers. Rather than creating new content for each post, you can save time and effort by updating previous articles.
Furthermore, there is a possibility that the initial post did not have a wide audience reach. Otherwise, it may be generating high bounce rates owing to its substandard readability or inadequate pertinent details. Despite this lack of satisfactory performance, it is unnecessary to discard the content.
In the event that you possess a thoroughly researched blog article, it may only require a rearrangement of its structure to enhance its readability. One option is to divide extensive paragraphs into smaller ones and utilize short sentences. Conversely, dated information can be present in older posts, and thus it may be necessary to append pertinent data and revise links.
Instead of creating a new post, you can convert old content into a different format. Using a tool such as Lumen5 , you can automatically generate a video from blog posts:
Transforming your posts into videos can enhance the accessibility of your content compared to articles. Furthermore, distributing these recordings on social media or YouTube can lead to an upsurge in organic traffic to your blog.
2. Keep your posts relevant
The growing popularity of social media has resulted in a preference by numerous individuals for brief videos or images as their source of information. To achieve conversion from your content, transforming your blog posts into interactive media is a viable option.
Creating infographics for updated blog posts is one way to achieve this. You just need to make sure that all your statistics are up-to-date and pertinent before using Canva’s infographic maker to succinctly present the information.
No matter if your blog post contains invaluable suggestions related to entrepreneurship, skincare, or language syntax, there’s bound to be an infographic that fits your requirements. Once you choose a template, you have the option of personalizing its appearance, including the color palette, font selection, visual elements, and animations. When you’ve inserted the relevant content from your post, you can conveniently disseminate the infographic via your social media accounts.
Another option is to incorporate previous material into a fresh email marketing initiative. Fragmenting prolonged pieces into a sequence of emails can render information easier for your audience to comprehend. Additionally, you can bypass the effort of creating emails from the beginning.
3. Boost your search rankings
Tweaking your old blog posts can improve your site’s Search Engine Optimization (SEO), as outdated keywords may harm your search rankings.
To enhance SEO by repurposing blog posts, it is advisable to search for timeless content that can persistently feature in search results, irrespective of its publication date. Additionally, the keywords, links, and meta description should be revised.
Semrush is a top-notch tool for bloggers to identify search volumes, top-ranking pages, and Cost-Per-Click (CPC) metrics, especially if you are uncertain about which keywords to deploy. Additionally, you can evaluate the extent of competition for particular keywords using this tool.
In addition, Semrush provides a roster of relevant keywords centering on your specific area. By utilizing keywords that have high search rates but little competition, it’s possible to enhance the exposure of previous blog entries. Moreover, conducting a rival analysis helps to pinpoint keyword deficiencies and improve ranking over other blogs in the same field.
4. Build authority and credibility
Reusing content is a good way to increase your website’s exposure. By optimizing keywords and turning written articles into videos, you can broaden your audience and establish expertise in your field.
One may believe that discussing a particular topic repeatedly could frustrate visitors. Nevertheless, regularly imparting your expertise can establish you as a reputable authority. Moreover, constantly updating your blog with new information can enhance your credibility.
By publishing fresh content, you have the opportunity to enhance brand recognition. Providing useful information through your blog post will make it easier for people to identify and remember your blog, resulting in an increased likelihood of them revisiting your site or encountering it in search results.
5. Reinforce your message
The rule of seven is a well-established marketing concept that recommends exposing potential customers to a product or service at least seven times before they will be inclined to buy. You can also utilize old blog posts to strengthen your messaging and instill confidence in your brand.
Even if you’re not offering a product, it could still require some time for your audience to develop trust in and appreciate the information you provide. By providing your viewers with the same information in various formats, it’s possible that they will eventually regard your blog as a trustworthy source.
To strengthen the impact of your message, you can divide a single extensive post into several pieces of content. For instance, a parenting blog can generate a set of articles for each stage of pregnancy.
By publishing a series of posts, you can gradually introduce a subject to your audience instead of overwhelming them with lengthy content. Moreover, this strategy can enable each post to rank for less competitive keywords and internal links can also aid in improving your website’s search engine rankings.
Conclusion
By repurposing old blog posts, you can expand your website’s reach while still catering to your audience. Instead of creating a brand new post, you can transform an existing one into an infographic or video, providing your audience with valuable knowledge.
As a summary, these are the leading five factors why repurposing your outdated blog posts should be contemplated:
- Expand your audience.
- Keep your posts relevant.
- Boost your search rankings.
- Gain authority and credibility.
- Reinforce your message.
