Social Media Marketing
I bet you’re familiar with Twitter! You might have your own twitter account that you can’t get enough of or maybe the thought of using it hasn’t crossed your mind yet.
With its innovative approach, Twitter offers a unique platform for global communication. Although the majority of the discussions may seem trivial, it possesses immense potential as a substantial tool. Reports suggest that the recent political upheaval in the Middle East had its genesis through the strategic use of Twitter and other social networking platforms.
I’m certain that the majority of you won’t be strategizing anything as groundbreaking as that, but my intention is to showcase Twitter’s immense influence.
Twitter can be regarded as an incredible promotional instrument that facilitates interaction with both current and potential individuals who would have an interest in your webpage.
To begin, it is necessary to create a Twitter account for your website. Choose or make an excellent profile image and compose a concise bio that elucidates what your website entails. Because Twitter imposes a character restriction, ensure that every character you use is meaningful.
To illustrate, a gardening website can advertise itself on Twitter by establishing a fresh account dubbed ‘amateurgardeners’. The profile photo could feature a flower while the brief bio could convey “Transforming inexperienced gardeners into pros and enabling them to cultivate their own produce!”. By doing so, anyone who comes across the Twitter account can easily comprehend its purpose.
To proceed, commence following individuals. However, refrain from abruptly following anyone. Only follow those who are relevant to your field. Locate prominent figures in your niche and track both their accounts and the accounts they follow. This approach facilitates the direction of potential traffic to your website. Once they perceive that ‘amateurgardeners’ is following them, and given the shared interest, some might follow you back. If certain people do not choose to follow you immediately, do not be discouraged. Those who do follow you back will be intrigued by your niche.
It’s time to get active on Twitter! Though many people have Twitter accounts, they often neglect to tweet, and consequently, shouldn’t be surprised if they don’t receive much traffic. Engaging with your audience takes effort, and the more frequently you tweet, the more traffic you’ll attract. However, quantity is not the only important factor; quality matters too. It’s essential to tweet regularly about your niche, including recommendations, tips, news, and updates about your website. If you’re an amateur gardener, tweeting about celebrity gossip won’t be of much use!
For more Twitter tips, read our post – ‘ 10 Twitter Tips To Drive Traffic To Your Site ‘
It is common for individuals to tweet while they are conscious due to clear reasons. However, during slumber, there is a possibility of losing communication with an extensive number of people who might be intrigued by your thoughts, especially those residing in different time zones worldwide. Fortunately, software such as MarketMeTweet & Tweet Adder is accessible to aid you in scheduling automated tweets around the clock.
Numerous automated software options exist in the market to help you efficiently manage your Twitter account. These include MarketMeTweet, Tweet Adder, and HootSuite, all of which facilitate easy management of your account, allowing you to follow, unfollow, and automate tweets. With such software, you can save time, redirecting your efforts to website-related work and generating more content to tweet about.
Take a look at our assessment of Tweet Adder – ‘Tweet Adder Assessment – Utilizing Twitter to Increase Traffic’.
Facebook is a massive social media trend that can be harnessed for your website’s promotion. Similar to Twitter, several Facebook users have inactive pages, losing out on the platform’s potential to drive high volumes of traffic to their website. With an estimated 600 million users worldwide, almost 10% of the world’s population can be reached via Facebook. Interacting with this considerable audience could be a game changer for your business.
To begin, it is necessary to establish a Fan page for your website. The process is uncomplicated and requires only several minutes to complete. Similar to Twitter, you must select a high-quality profile picture and provide details regarding the nature of your website. This enables individuals to recognize the topic of your website and may encourage them to ‘Like’ your page and access links to your website.
Spread the word about your Fan page to all your acquaintances to encourage them to ‘Like’ it, which will subsequently result in your Facebook page receiving increased attention.
In order to enhance your presence, it is essential to expand your network by connecting with individuals who share an interest in your niche. One effective method is to identify popular figures within your niche and establish a connection by adding them as your ‘Friend’ or ‘Like’ their ‘Fan’ page. This approach promotes your online presence to your desired target audience. As a result, some individuals may reciprocate by adding you as their friend or liking your ‘Fan’ page. This practice helps you establish a loyal set of followers who appreciate your content.
After establishing your presence in your specific market, you may attempt to draw in more individuals. An effective approach would be to kindly request prominent figures in your field to become supporters of your page. Their endorsement would be visible to their followers, which could lead to an increase in your following.
Regularly posting updates on your page, such as news, upcoming events, workshop dates, and website links, is necessary to generate traffic to your website, similar to Twitter.
Other Social Media Sites
There is a plethora of social media and bookmarking websites available for registration. Some notable examples include Digg, LinkedIn, MySpace, StumbleUpon, Google+ and many others with a massive user base. By registering and creating a profile/page on multiple platforms, you can enhance your website’s traffic. Although signing up for them may consume time, the rewards are significant.
To make these websites worthwhile, it is necessary to include regular updates that direct back to your site. However, manually accomplishing this task is unnecessary as there are multiple software programs that can automate the process. OnlyWire is an example of software that lets you publish content to all of your sites from a single window, which is ideal for linking to your website every time you upload a new article or video.
Having numerous links provides an extra benefit as it increases the likelihood of individuals accessing your website and also increases the quantity of backlinks to your website. The benefits of having several links pointed towards your website is that Google and Bing search engines scan the web and locate these links. The greater the number of links, the more they will be discovered by the search engines, resulting in a higher ranking in their search lists and greater traffic for your website.
Video Marketing
The trend of video consumption is gaining momentum. Numerous individuals are regularly tuning in to online videos on renowned platforms such as YouTube. Moreover, advancements in technology permit us to watch videos on our mobile phones while on the move.
Watching videos is preferred over reading text, which is why numerous websites have adopted the practice of creating videos. Using videos as a promotional tool is an effective method of engaging people and offering a more stimulating method of learning about your website.
Numerous videos can be created for the various elements of your website. While creating concise self-promoting videos is beneficial, creating videos that provide some value to the audience is the most ideal. Tutorial videos that guide viewers are the most prevalent type of such videos. These videos are preferred because viewers can witness how things are done rather than reading instructions. However, the efficacy of these videos depends on the quality of the presentation.
No matter what kind of video you choose to create, make sure to keep in mind that your goal is to drive traffic to your website. One effective approach is to include links to your website at the start and end of your videos, as well as in the video descriptions below. If you watch your video and find that your website is not mentioned anywhere, then there’s no chance of anyone visiting your site, and the entire video becomes useless.
There are various online platforms available where you can showcase your videos, not just limited to YouTube. The greater exposure you provide to your website through videos, the higher chances of attracting more visitors.
10 Video Marketing Benefits to Power Your Business
When devising marketing campaigns, it’s important to recognize that video marketing can provide a variety of advantages for companies seeking to enhance their presence, connect with consumers, increase conversion rates, and efficiently target key stakeholders. To assist you in your efforts, below are the top 10 benefits to keep in mind.
1. Increase Revenue
By utilizing video marketing, businesses can generate targeted commercials and engaging product/service content that have the ability to boost sales. Creating exceptional content that strikes a chord with the audience can enhance brand recognition and involvement, resulting in higher profits.
2. Influence Buying Decisions
When making purchasing decisions, consumers frequently depend on visual aids. Information communicated in video form is more easily retained by viewers than when it is presented in written form. Additionally, videos can be employed to illustrate how a product or service functions prior to making a purchase, consequently enabling customers to make a knowledgeable decision.
3. Gives Customers What They Want
Utilizing the potential of video marketing, enterprises can offer the desired content to their consumers, including tutorials, onboarding resources, corporate videos showcasing company culture, and customer reviews affirming the efficiency of their products. Consider your approach to daily shopping; you prefer to conduct thorough research and gather information to make an informed decision prior to consulting a sales representative or finalizing your online order.
4. Increase Web Traffic
The use of industry-related keywords aids in optimizing videos for search engine algorithms and generating organic traffic from platforms like Google, YouTube, Facebook, Twitter and LinkedIn. These platforms are where individuals actively seek out content relevant to their interests.
5. Get More Backlinks
One way to enhance SEO rankings in SERPs (Search Engine Results Pages) is by sharing videos on external websites. As a result, your website will have greater visibility in search results and attract more visitors, increasing the likelihood of generating sales.
6. Boost Conversions
By incorporating captivating visuals and audio prompts into your videos, you can capture the interest of viewers that may not have the patience for prolonged text. Furthermore, by including calls-to-action in specific areas of your video, you can prompt viewers to complete certain tasks – like enrolling in a newsletter or downloading an eBook – directly from the video itself.
7. Reach Decision Makers Quickly
It is common for decision makers to lack the time to read lengthy emails, hence a brief informative video can be more compelling in attracting their focus and conveying important information promptly. In addition, with the aid of comprehensive video analytics, one can determine the exact time and duration of viewing for specified audience members.
8. Crush Email Sends
Integrating video emails into your marketing strategies can enhance clickthrough and engagement percentages. By featuring a captivating video thumbnail linked to a brief and compelling promotional video, you can distinguish yourself amidst congested email folders.
9. Rack Up Shares
Providing audiences with engaging or entertaining content elevates the likelihood of them not just viewing the entirety of it, but also distributing it within their social circles, as individuals are fond of watching riveting or amusing videos.
10. Create Memorable Experiences
Transforming innovative concepts into video content can enhance your memorability and connect with your audience on a deeper level. This will allow you to create a long-lasting impact, establish new relationships with potential clients, and reinforce existing ones.
